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Senior Data Analyst - Marketing (d/f/m)

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Personio

12d ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Berlin

AI generated summary

  • You need 5+ years in marketing analytics, strong statistical knowledge, familiarity with key platforms, data-driven leadership, analytical mindset, communication skills, and a proactive approach.
  • You will lead data-driven marketing strategies, analyze campaign performance, execute customer segmentation, identify trends, mentor analysts, generate reports, and manage marketing budgets.

Requirements

  • Experience: 5+ years in marketing analytics, with a leadership background.
  • Statistical Knowledge: Understanding of basic statistical models for business problem analysis.
  • Platform Familiarity: Skilled in Google Analytics, HubSpot, Salesforce, Marketo, Dreamdata, and Snowflake.
  • Data-Driven Leadership: Experience in fostering a data-centric culture and making data-based decisions.
  • Analytical Mindset: Intellectual curiosity to delve into data, identifying trends, patterns, and actionable insights.
  • Communication Skills: Ability to simplify complex data insights for diverse stakeholders.
  • Entrepreneurial Approach: Proactive problem-solving, focusing on impactful results and leveraging data insights for tangible improvements.

Responsibilities

  • Strategic Marketing Planning: You'll lead data-driven strategies within our Go-to-market framework, ensuring they resonate with our sales targets and organizational objectives.
  • Marketing Campaign Analysis: You're responsible for assessing campaign performance, optimizing for maximum ROI across various channels and regions.
  • Customer Segmentation and Personalization: You will execute advanced segmentation and collaborate with the GTM team for targeted marketing, boosting lead conversion and retention.
  • Trend Identification and Forecasting: Your role involves analyzing market trends, predicting future shifts, and offering competitive insights.
  • Team Leadership and Collaboration: You will mentor analysts and ensure cross-departmental cohesion, particularly with Sales and CX teams.
  • Report Generation and Presentation: You're tasked with creating and presenting reports that drive continuous improvement.
  • Budget Management: You oversee marketing KPI adjustments within our bi-annual budget review, ensuring alignment with financial and marketing goals.

FAQs

What is the location flexibility for this role?

This position can be hybrid from one of the following office locations: London, Munich, Dublin, or Berlin.

What is the experience required for the Senior Data Analyst position?

You need 5+ years of experience in marketing analytics, with a leadership background.

What tools should I be familiar with for this role?

You should be skilled in Google Analytics, HubSpot, Salesforce, Marketo, Dreamdata, and Snowflake.

Will I have the opportunity to lead a team in this role?

Yes, you will mentor analysts and ensure cross-departmental cohesion, particularly with the Sales and CX teams.

Is there a focus on data-driven decision-making?

Yes, the role requires fostering a data-centric culture and making data-based decisions.

How many days of paid vacation do employees receive?

Employees enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years.

Are there any special days dedicated to social impact?

Yes, employees receive 1 Impact Day per year to make an impact on the environment and society.

What kinds of benefits are offered besides salary?

The benefits include a competitive reward package, family leave, child support, mental health support, sabbatical opportunities, and more.

Does Personio have a commitment to inclusivity and diversity?

Yes, Personio is an equal opportunities employer, committed to building an integrative culture that welcomes and supports everyone.

Is there support for professional development or team gatherings?

Yes, Personio hosts meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations to foster a sense of community.

Enabling Better Organisations - Europe's most valuable HR tech company

Technology
Industry
1001-5000
Employees
2015
Founded Year

Mission & Purpose

Personio’s all-in-one software makes HR processes as efficient and effective as possible so organizations can focus on what matters: people.