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Senior Digital Strategy Professional

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Media & Journalism
  • Washington

AI generated summary

  • You need a bachelor’s degree, senior digital strategy experience, social media expertise, knowledge of U.S. foreign policy, leadership skills, and proficiency in digital tools and analytics.
  • You will develop digital strategies, create multimedia content, oversee channels, analyze performance metrics, mentor a team, and support staff in enhancing their digital presence.

Requirements

  • * Bachelor's degree in communications, digital media, public policy, international relations, or a related field; Master's degree preferred.
  • * Senior experience in digital strategy, communications, content production, and policy communications.
  • * Proven success in developing and implementing high-level digital strategies and communications, working on tight deadlines and within news cycles.
  • * Deep expertise managing corporate or organizational social media platforms to include Twitter/X, Facebook, LinkedIn, Instagram, YouTube, Reddit, TikTok, and Telegram.
  • * Knowledge of U.S. national security and foreign policy, with the ability to align digital communications goals with breaking news; familiar with and committed to furthering FDD's mission.
  • * Strong leadership and project management skills, with a track record of guiding cross-functional teams in a fast-paced environment.
  • * Proficiency in digital analytics tools, SEO best practices, and website optimization. Knowledge of WordPress and Adobe Creative Cloud programs preferred.
  • * Excellent communication and interpersonal skills, capable of engaging effectively with senior leadership, policy experts, and external partners.

Responsibilities

  • Develop and execute FDD's overarching digital strategy, ensuring brand consistency, alignment with mission and goals, and an impactful digital voice, look, and feel.
  • Lead the creation of high-impact multimedia content, collaborating with research and communications teams to identify key messages and analysis for engaging infographics, videos, and other policy-driven digital content.
  • Drive innovation by building relationships with industry professionals, analyzing communications strategies, and integrating emerging digital trends and technologies into FDD's digital strategies.
  • Oversee FDD's digital channels, including website and social media platforms, ensuring a dynamic content schedule, optimal user experience, and adherence to best practices to expand FDD's visibility, reach, and impact.
  • Provide data-driven insights to enhance digital engagement, regularly reporting key performance and impact metrics.
  • Lead and mentor a team of digital professionals, fostering strategic partnerships with external agencies, consultants, and digital coalition partners to maximize FDD's digital reach.
  • Guide and support FDD staff in building their personal digital profiles by effectively leveraging social media platforms.

FAQs

What is the primary focus of the Senior Digital Strategy Professional role?

The primary focus is to drive the Foundation for Defense of Democracies' comprehensive digital strategy, including creating impactful content and engaging with digital partners.

Where is the position based?

The position may be based at FDD headquarters in Washington, DC, or in other U.S. cities where the candidate can establish and lead a digital strategy team.

What qualifications are required for this position?

A Bachelor's degree in communications, digital media, public policy, international relations, or a related field is required, with a Master's degree preferred. Additionally, senior experience in digital strategy and communications is necessary.

Will the Senior Digital Strategy Professional have a team to manage?

Yes, the individual will lead and mentor a team of digital professionals.

What skills are important for this role?

Strong leadership, project management skills, expertise in managing social media platforms, proficiency in digital analytics tools, and excellent communication skills are important for this role.

Is knowledge of foreign policy necessary for this position?

Yes, knowledge of U.S. national security and foreign policy is important to align digital communications goals with breaking news relevant to FDD's mission.

What tools or programs should candidates be familiar with?

Candidates should be proficient in digital analytics tools, SEO best practices, and website optimization, with knowledge of WordPress and Adobe Creative Cloud programs preferred.

What kind of content will the Senior Digital Strategy Professional be responsible for creating?

They will oversee the creation of high-impact multimedia content, including infographics, videos, and other policy-driven digital materials.

How does the organization measure digital engagement?

The role includes providing data-driven insights to enhance digital engagement and regularly reporting key performance and impact metrics.

Will the Senior Digital Strategy Professional collaborate with other departments?

Yes, the individual will collaborate across departments to amplify FDD's research and policy communications in the digital sphere.