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Senior Director, Brand Marketing (EMEA)

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McCormick & Company

Sep 2

Applications are closed

  • Job
    Full-time
    Expert Level
  • Sales & Business Development
    Marketing
  • Milton Keynes

Requirements

  • Required Qualifications
  • Bachelor’s Degree in Marketing, Business or related discipline
  • Demonstrated relevant skills & results in FMCG marketing, advertising, digital marketing transformation, market research / insights mining, P&L management, forecasting, agency management and business planning
  • Thorough understanding of business goals and the role that consumer communication and brand management plays in driving business success
  • Strong experience leading projects and cross functional teams, including proven ability to manage multiple projects
  • Solid foundational understanding of the industry sector and competitive landscape
  • Expertise in business and brand planning, digital marketing, market research, consumer communications, finance, and promotional activities
  • Sound understanding of principles and practices in Marketing and a basic knowledge in other functional areas including Finance, Procurement, and Sales
  • Developed interpersonal, communication, and diplomacy skills required to guide, influence, and convince others, both internal and external
  • Proven ability to motivate and lead others; strong strategic thinking, leadership, communication and teamwork skills
  • Strong analytical skills and evaluative judgment based on the analysis of factual and qualitative information in complicated or novel situations
  • Experience managing agency relationships
  • Agile leadership
  • Excellent presentation, project management, and communication skills
  • Ability to work across geographic boundaries
  • Strong business acumen with ability to think strategically and innovatively
  • Proactive, collaborative, organized, curious, problem solver
  • Highly credible and knowledgeable partner for marketing, agencies, insights, and finance
  • Preferred Qualifications
  • Bachelor’s Degree in Marketing or related discipline
  • MBA preferred
  • Demonstrated relevant skills & results in consumer-packaged goods marketing, forecasting, advertising, market research, consumer & trade promotion, P&L management and business planning
  • Management and development of direct reports and team
  • Strong leadership, strategic thinking, communication, and teamwork skills
  • Strong analytical and project leadership experience with ability to manage multiple projects
  • Fluent in English and ideally French

Responsibilities

  • Collaborate with the marketing teams and other cross-functional teams to develop and implement effective brand marketing strategies for digital, social, and traditional channels, including leading the development of communication strategies for brands and campaigns, inclusive of communication objectives, target audience, key messages, and channels.
  • Develop and execute comprehensive global media strategies that align with the company's overall objectives and goals, including leading global end to end media strategy, planning, execution, analysis, and optimization, creating a holistic regional process that is scalable across markets to enable the Global Marketing Operating Model but also balance the needs of the markets.
  • Work to drive consumer insights into effective consumer communication across all 360 touchpoints including but not limited to traditional and digital marketing across paid, earned and owned.
  • Strategic management of all local agencies in the region across creative, media, digital, social, PR and internal studio.
  • Stay up to date with the latest trends and best practices in global media and digital marketing to drive innovation and growth in the marketplace, relentless search for better performance by using a blend of external and internal resources. Provide thought leadership and strategic guidance to the executive leadership on all brand and digital marketing matters and sit on EMEA leadership team.
  • Actively mentor, manage and develop team of direct reports across region and markets helping them to grow and develop in their roles and managerial skills as a high performing team.
  • Build and maintain strong relationships with regional and market teams and be seen as the lead single point of contact for the brand and digital marketing ecosystem in the region.

FAQs

What is the primary responsibility of the Senior Director, Brand Marketing (EMEA)?

The primary responsibility is to drive leadership and strategic guidance of the communication of our message to consumers to drive sales and return for the company across EMEA markets.

Who does the Senior Director of Brand Marketing report to?

The Senior Director reports to the VP of Global Brand Marketing and Media and is matrixed to the VP of Marketing EMEA.

What qualifications are required for this position?

A Bachelor’s Degree in Marketing, Business, or a related discipline is required, along with demonstrated skills in FMCG marketing, advertising, digital marketing transformation, and agency management.

Is an MBA preferred for this role?

Yes, having an MBA is preferred for this role.

What key skills are necessary for success in this role?

Important skills include strong strategic thinking, leadership, communication, teamwork, project management, and analytical skills.

Is fluency in languages other than English required?

Fluency in English is required, and ideally, French is also preferred.

What is the work environment for this position?

The position offers a hybrid work environment, which includes both office and remote work.

Will the Senior Director manage a team?

Yes, the Senior Director will actively mentor, manage, and develop a team of direct reports across the region and markets.

What type of marketing strategies will this role be responsible for?

The role will be responsible for the strategic development and execution of end-to-end marketing campaigns across digital, social, and traditional channels.

Are there opportunities for leadership development in this role?

Yes, the role involves mentoring and developing team members in their managerial skills as part of a high-performing team.

Will the Senior Director need to liaise with external agencies?

Yes, the Senior Director will be responsible for local agency management across media, creative, social, PR, and digital, ensuring effective strategies are developed.

Does the company participate in equal opportunity employment?

Yes, McCormick & Company is an equal opportunity/affirmative action employer, considering all qualified applicants without regard to various protected characteristics.

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McCormick & Company

Manufacturing & Electronics
Industry
10,001+
Employees
1889
Founded Year

Mission & Purpose

McCormick Corporation is a global leader in the flavour and seasoning industry. They manufacture, market, and distribute a wide range of spices, herbs, condiments, and flavourings for both consumer and industrial markets. McCormick's ultimate mission is to bring the joy of flavour to people's lives, enhancing the taste of food and beverages worldwide. Their purpose lies in creating and delivering high-quality, innovative, and flavourful products that inspire chefs, home cooks, and food enthusiasts to create delicious and memorable culinary experiences. With a commitment to sustainability and responsible sourcing, McCormick aims to support the food industry, drive culinary excellence, and enrich the lives of consumers by celebrating the diverse and delectable world of flavours and aromas.

Culture & Values

  • Passion For Flavor

    Flavor is the heart of everything we do. Flavor expertise and insights that propel the food industry. Inspiring great tasting healthy choices.

  • Power Of People

    Unwavering commitment to our people-first high-performance culture. Respect and value every person. Enbody 2-for-1 spirit.

  • Taste you Trust

    Relentless focus on quality from source to table. Unmatched track record in safety and integrity. Transparency in what we do, make and say

  • Driven to Innovate

    Continuous reinvention of our businesses. Innovation is everyone's responsibility. Leading the pursuit of what's next in flavor.

  • Purpose-led Performance

    Deliver industry-leading financial performance. Responsibility to the long-term vitality of people, communities and planet. Do what's right.

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