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Senior Director, Product Marketing

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Brandwatch

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • London
  • Quick Apply

AI generated summary

  • You need a Bachelor's (MBA preferred), 10+ years in product marketing (5+ in leadership), strong team management, market expertise, communication skills, and proven project management experience.
  • You will lead the product marketing team, define market positioning, manage analyst relations, represent the company at events, oversee cross-functional processes, and support sales with insights and metrics.

Requirements

  • Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Experience: 10+ years in product marketing, including at least 5 years in a leadership role.
  • Leadership & Collaboration: Proven ability to manage and develop high-performing teams and work closely with senior leadership on strategic initiatives.
  • Market & Industry Expertise: Experience in managing analyst relations and leveraging market intelligence to inform strategy.
  • Communication & Public Speaking: Exceptional presentation skills with the ability to represent the company at public events.
  • Project Management: Strong track record in leading cross-functional initiatives and executing strategic plans.
  • Technical & Soft Skills: Excellent written and verbal communication skills, with the ability to thrive in a fast-paced, dynamic environment.

Responsibilities

  • Team Leadership & Development: Mentor and manage the product marketing team, fostering growth and ensuring alignment with company objectives.
  • Strategic Positioning: Work with senior commercial and product leadership to define Brandwatch’s market differentiation and high-level positioning.
  • Analyst Relations & Market Intelligence: Oversee analyst relations, gather market insights, and drive strong industry report performance.
  • Public Representation: Serve as a spokesperson at major events, showcasing our product strategy and thought leadership.
  • Cross-Functional Process Management: Lead key processes, including product roadmap planning, release schedules, communication plans, and launches.
  • Customer & Market Insight: Leverage deep market understanding to shape product development and marketing strategies.
  • Sales Enablement: Provide sales teams with training, tools, and collateral to drive revenue growth.
  • Performance Metrics: Define and track KPIs to measure and optimize product marketing effectiveness.

FAQs

What is the primary role of the Senior Director of Product Marketing at Cision?

The primary role involves leading the global product marketing strategy and execution, driving positioning, go-to-market strategies, and successful product launches, while managing a top-tier Product Marketing team.

What qualifications are required for this position?

A Bachelor's degree in Marketing, Business, or a related field is required; an MBA is preferred. Additionally, candidates should have 10+ years of experience in product marketing, including at least 5 years in a leadership role.

What skills are essential for this role?

Essential skills include strong leadership and collaboration abilities, market and industry expertise, exceptional communication and public speaking skills, project management capabilities, and both technical and soft skills necessary for a fast-paced environment.

What are the key responsibilities of the Senior Director of Product Marketing?

Key responsibilities include team leadership and development, strategic positioning, overseeing analyst relations and market intelligence, public representation at major events, cross-functional process management, customer and market insight, sales enablement, and tracking performance metrics.

Is experience in a specific industry preferred for this role?

While specific industry experience is not explicitly mentioned, candidates are expected to have a deep understanding of market dynamics and experience in managing analyst relations and leveraging market intelligence.

Are there opportunities for career growth within this position?

Yes, there are opportunities for growth, as the role is designed for a strategic leader who can contribute to shaping the company's direction and success while mentoring a talented team.

What benefits does Cision offer to its employees?

Cision offers a comprehensive benefits package, including a personal pension scheme, life assurance, healthcare cash plan, dental and private medical insurance, gym subsidy, cycle to work program, discounted dining, and an employee assistance program.

How does Cision support diversity and inclusion in the workplace?

Cision is committed to fostering an inclusive environment and has signed the CEO Action for Diversity & Inclusion™ pledge. The company embraces diversity, equity, and inclusion as critical components of its culture and success.

Who should I contact if I need reasonable accommodations during the hiring process?

If you require reasonable accommodations, you should contact hr.support@cision.com for assistance.

Will I be expected to travel for this role?

While the job description does not explicitly mention travel requirements, serving as a spokesperson at major events may imply potential travel for public representation and product strategy discussions.

Consumer intelligence and social media management together in one place.

Technology
Industry
501-1000
Employees
2007
Founded Year

Mission & Purpose

Understand and engage with your customers at the speed of social. 🙌 Bringing together consumer intelligence and social media management, we help you do just that. React to the trends that matter, collaborate on data-driven content, shield your brand from threats and manage all of your social media channels with ease. 💡 🔍 Consumer Intelligence: Understand your consumers, your brand, and your market. 📲 Social Media Management: Everything you need to discover, attract, and engage customers on social media, across teams and regions. 🤳 Influencer Management: Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.

Benefits

  • Paid sick leave

  • Free Food

  • Dental insurance

  • Performance Bonus

  • Work from home policy