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Senior Director, Strategic Digital Operations

  • Job
    Senior (5-8 years) - Expert / Leadership (9+ years)
  • Business, Operations & Strategy
  • $140K - $160K
  • New York City
  • Quick Apply

AI generated summary

  • You should have 8+ years of consulting or project management experience in consumer brands, with strong attention to detail and organization. Excellent communication and project management skills are a must, along with familiarity with Shopify and Monday platforms.
  • You will oversee strategic planning, coordination of marketing activities, site/app development, customer experience processes, and troubleshoot issues to optimize operational efficiency for ecommerce businesses.


  • 8+ years of experience in consulting or project management, with a passion for consumer brands.
  • Stellar attention to detail & organization skills.
  • Strong project management capabilities with ability to thrive and lead in both project-based & ongoing operational, collaborative team environments.
  • Excellent communication skills, both verbal and written.
  • Familiarity with Shopify ecommerce & Monday platforms preferred.


  • Own the strategic planning, development and coordination of all on-site/app and outbound marketing activities in partnership with marketing, design, and merchandising.
  • Ensure ongoing alignment of email, ad, product, and promotional calendars, negotiating placements and priorities among licensees. Brief in required assets and flips across all channels and platforms, ensuring timely review, signoff, and deployment of campaigns.
  • Plan, coordinate, drive completion of seasonal planning summits (pre-season) and seasonal business review meetings (post-season), collaborating with Digital colleagues to gather all necessary inputs.
  • Oversee new and ongoing site and feature development across a growing portfolio of internally operated digital properties, partnering closely with product and tech teams on sprint planning and delivery.
  • Oversee setup of promos, markdowns, site content updates, app updates, etc., troubleshooting issues related to setups and escalating when necessary.
  • Liaise with ecom, commercial, and legal leads (internal and external) to ensure timely negotiation and sign-off on contracts for technology partners, through to integration and go-live.
  • Create and manage customer experience processes and liaise with licensees to align on best practices, KPIs, and SLAs for email, phone, chat, faq / help center, contact forms, etc.
  • Identify and troubleshoot order and product inventory issues and risks across licensees and internally operated sites. Proactively manage communication across stakeholders from issue identification to resolution.
  • Cultivate and maintain strong relationships with business stakeholders, manage project stakeholders’ expectations, and build trust within and across various functions.
  • Lead complex projects and programs from idea to implementation by providing strategic direction and thought leadership to stakeholders, leveraging resources, and driving risk mitigation strategies.
  • Develop onboarding playbook to quickly and easily enable new licensees for selling on internally operated sites, partnering closely with counterparts to communicate and execute the strategy and requirements for sales success.
  • Identify and deliver innovative ways to meet the complex and challenging needs of internally operated digital businesses; act as a problem-solver while optimizing current processes via automation techniques.
  • Review, analyze & optimize efficiency of planning, documentation, and execution processes to reduce friction and time-to-market, be it for new product drops or net-new licensee or vendor launches.
  • Drive new operational excellence and logistical efficiency initiatives for owned and licensed ecommerce businesses.


What are the primary responsibilities of the Senior Director of Strategic Digital Operations?

The primary responsibilities include overseeing licensee onboarding, customer service, and day-to-day go-to-market activities for key initiatives, launches, and feature development in Authentic's portfolio of brands. Additionally, they are responsible for driving cross-functional communication, managing project timelines and action plans, and maximizing output from internal and external teams.

What skills and experience are necessary for this role?

The ideal candidate for this role will have strong project management skills, experience in digital properties and operations, and a track record of successful leadership in cross-functional environments. They should be resourceful, assertive, and capable of driving teams to consensus.

How will the Senior Director of Strategic Digital Operations contribute to the overall success of Authentic's brands?

The Senior Director will play a crucial role in ensuring the successful execution of key initiatives, launches, and feature developments in Authentic's digital portfolio. By driving cross-functional communication, managing project timelines, and maximizing team output, they will help increase project and product delivery velocity and ultimately contribute to the success of the brands.

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising
Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments