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Senior Growth Marketing Lead, Guest Engagement

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Airbnb

2mo ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • San Francisco, +1
    Remote

AI generated summary

  • You need 12+ years in lifecycle marketing, CRM tech expertise, strong analytical skills, stakeholder management, and proven leadership. Bring an entrepreneurial spirit and excel in project management.
  • You will strategize and execute data-driven lifecycle marketing, mentor a team, optimize channels with personalization, collaborate with cross-functional teams, and ensure high creative standards.

Requirements

  • 12+ years of experience in lifecycle marketing, CRM, or related fields.
  • Proven track record of developing and executing global lifecycle marketing programs that drive engagement and retention.
  • Deep expertise in CRM tech stacks, automation, and owned marketing channels. Experience with in-house CRM platforms is a plus.
  • Strong analytical mindset, with expertise in segmentation, experimentation, and performance measurement.
  • Exceptional stakeholder management skills, with the ability to influence senior leadership and cross-functional partners.
  • Demonstrated people leadership, with experience growing and mentoring high-performing teams.
  • Strong project management and organizational skills, balancing strategic vision with hands-on execution.
  • Entrepreneurial spirit with a bias for action and a deep sense of ownership.

Responsibilities

  • Develop and execute a data-driven lifecycle marketing strategy to enhance guest engagement and LTV
  • Lead and mentor a team of high-performing lifecycle marketers, fostering innovation and executional excellence.
  • Optimize owned channels by leveraging personalization, segmentation, and predictive modeling to ensure we’re sending the right message, to the right customer, at the right time.
  • Partner with Advanced Analytics to opportunity size our big bets, define our test & learn agenda, and drive measurable impact.
  • Collaborate cross-functionally with Product, Engineering, and Creative teams to deliver seamless on- and off-platform guest experiences.
  • Ensure high creative standards, working closely with Creative leadership to develop compelling, value-add, and brand-aligned content.
  • Maintain strong relationships with Marketing Ops and Marketing Technology teams to advance automation, targeting, and personalization goals.

FAQs

What is the primary focus of the Senior Growth Marketing Lead, Guest Engagement role?

The primary focus of this role is to implement a world-class lifecycle marketing strategy across email, push, and SMS to increase guest engagement, conversion, retention, and reactivation.

What experience is required for this position?

Candidates should have 12+ years of experience in lifecycle marketing, CRM, or related fields, with a proven track record of developing and executing global lifecycle marketing programs that drive engagement and retention.

Is there a specific location requirement for this role?

While the position is US - Remote Eligible, candidates must live in a state where Airbnb, Inc. has a registered entity.

What type of team will the Senior Growth Marketing Lead be managing?

The Senior Growth Marketing Lead will lead and mentor a team of high-performing lifecycle marketers, fostering innovation and executional excellence.

What skills are essential for success in this role?

Essential skills include strong analytical capabilities, exceptional stakeholder management, demonstrated people leadership, strong project management, and an entrepreneurial spirit with a bias for action.

Will this position involve collaboration with other teams?

Yes, the role requires collaboration with cross-functional teams such as Product, Engineering, and Creative to deliver seamless guest experiences.

What is the salary range for this position?

The salary range for the role is $192,000—$240,000 USD, with eligibility for bonus, equity, benefits, and Employee Travel Credits.

What commitment does Airbnb have regarding diversity and inclusion?

Airbnb is committed to working with a broad talent pool, fostering diverse ideas to encourage innovation and engagement, and ensuring an inclusive application and interview process for all qualified individuals.

Will there be opportunities for professional development in this role?

Yes, the role includes opportunities for mentoring and developing high-performing teams, which supports professional growth and skill enhancement.

How does Airbnb support candidates with disabilities during the recruitment process?

Airbnb provides a disability-inclusive application and interview process. Candidates with disabilities can request reasonable accommodations by contacting reasonableaccommodations@airbnb.com.

Airbnb is a community based on connection and belonging.

Travel & Leisure
Industry
5001-10,000
Employees
2007
Founded Year

Mission & Purpose

Airbnb is an online platform that connects travellers with unique lodging options and experiences offered by hosts worldwide. The company allows hosts to rent out their properties, whether it's a spare room, an entire house, or even an unusual accommodation like a treehouse or boat, to travellers seeking a more personalised and local experience. Airbnb's ultimate mission is to create a world where anyone can belong anywhere, fostering a sense of belonging and cultural exchange among travellers and hosts. Their purpose is to enable people to explore new places, immerse themselves in different cultures, and build connections with local communities while offering hosts an opportunity to share their spaces and stories. By facilitating peer-to-peer hospitality, Airbnb aims to make travel more accessible, authentic, and enriching for people from all walks of life, while contributing to economic opportunities and sustainable tourism in various destinations.

Benefits

  • Comprehensive health plans

  • Paid volunteer time

  • Healthy food and snacks

  • Generous parental and family leave

  • Learning and development

  • Annual travel and experiences credit