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Senior Licensing Sales Manager

  • Job
    Senior (5-8 years)
  • Creative Arts & Fashion
    Sales & Business Development
  • London

AI generated summary

  • You need fashion industry experience, global brand collab expertise, DTR knowledge, data analysis skills, and strong negotiation abilities. Multi-language skills and cultural awareness are a plus.
  • You will drive growth by developing licensee strategies, managing relationships, negotiating contracts, identifying new opportunities, and collaborating with various teams to support product sales and meet market needs.


  • Required Qualifications & Skills:
  • A background in fashion buying and product development, merchandising or commercial fashion sales
  • Degree level education in a related field or equivalent work experience
  • Proven experience of building relationships, leading and handling change and teamwork across departments to achieve financial targets and joint goals
  • Experience in unlocking and driving global brand collaborations
  • Experience with direct-to-retail (DTR) and consumer products management
  • Strong understanding of the fashion industry, established and emerging trends and brands
  • Extensive knowledge of licensees’ product categories, production and creative capabilities/limitations
  • Preferred Skills:
  • Ability to analyse data, construct conclusions and implement recommendations to achieve business targets
  • An ability to be agile in order to capitalise on the moment and identify new opportunities and target partners
  • Computer literate including MS Word, Excel and Keynote
  • Proficient English, crucial; other European languages, and Japanese beneficial
  • A good eye for digital, social and brick and mortar marketing
  • Excellent commercial and strategic approaches to problem solving and innovation
  • Outstanding planning and organisation skills
  • Strong negotiating skills with the ability to achieve consensus at all levels
  • Cultural sensitivity


  • In line with the global strategy, develop, set and complete strategies for softlines with relevant collaborators including plans for new business for each sub-category and franchise
  • Manage the annual operating plan and quarterly forecasting process, developing licensee objectives and initiatives to drive growth, working with franchise, marketing, product development and finance
  • We will actively manage and cultivate the relationship engagement, partnership and joint business planning as appropriate with each licensee, new and existing
  • Evaluate licensee base and drive an optimisation plan to ensure effective and focused business management to support growth across categories
  • Conduct or be involved in contract negotiations with licensees and distributors to improve Disney royalty revenue and appropriately advise all key partners
  • We work closely with the regional creative teams, product approvers, franchise and marketing teams to support the sale of the product as required by licensee/retailer
  • Communicate the International Labour Standards (ILS) process and be the conduit between the supplier and The Walt Disney Company ILS team
  • Identify, pitch and secure new licensees that improve the category growth in a substantial manner
  • Collaborate and develop positive relationships with Disney market teams! Providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences. Utilise these relationships to share standard methodology
  • Identify and develop new business opportunities
  • Research and understand competitive landscape. Analyse and understand market trends, consumer trends, retailer and industry needs
  • Build strong team-oriented relationships with key business units, X-franchise teams and/or global partners which can result in new business and/or cross-promotional opportunities.
  • In conjunction with legal team, deal with any legal issues affecting the country/region


What are the main responsibilities of a Senior Licensing Sales Manager?

The main responsibilities include managing a Global Softlines key account and a portfolio of brand and retail partnerships, implementing global long term and fiscal year strategies, driving sales and earned revenue, managing and nurturing relationships both internally and externally, negotiating global contracts, and collaborating with regional and functional counterparts.

How important are relationships in this role?

Relationships are crucial to the success of this role, as you will be required to manage and nurture each account, negotiate global contracts, and collaborate daily with your regional and functional counterparts.

How often is onsite presence required for this role?

This role requires onsite presence 4 days a week.

Entertainment & Media

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!