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Senior Manager, Brand, Fashion

  • Job
    Mid-level (3-4 years) - Senior (5-8 years)
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 4+ years of brand management experience, a relevant degree, global brand expertise, licensing deal negotiation skills, trend research abilities, financial analysis proficiency, strong communication and organization skills, and computer proficiency.
  • You will drive brand performance, manage licensee partner relations, drive brand development, and facilitate effective licensing operations for our fashion brands.


  • 4+ of experience in merchandising, business development, brand marketing or licensing program management.
  • Bachelor’s degree in a relevant field or commensurate work experience.
  • Can demonstrate a proven track record in brand management. Merchandising, Fashion licensing and global brand experience a must.
  • Possesses a strong understanding of how product licensing deals are identified and negotiated.
  • Is experienced securing and managing licensing deals in a variety of product categories.
  • Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.
  • Has a hands-on background with forecasting, budgeting, and analysing royalty revenue data.
  • Is an excellent communicator; verbal, written, and in the room.
  • Exhibits excellent attention to detail, is organized, and has a bias for action.
  • Must have strong computer proficiency and working knowledge of MS Office. (Word, Excel, PowerPoint, etc.)


  • Drive Brand Performance:
  • Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
  • Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
  • Manage and coordinate brand activity across the various functions including business development, marketing, and other functions as needed.
  • Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
  • Attend & assist with Brand Summits to communicate brand message to external partners
  • Manage licensee partner relations:
  • Consolidate and organize key business development tools for licensees (i.e. product catalogues, line sheets, pricing).
  • Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
  • As needed, act as key liaison to facilitate transactions between licensee and retailer (i.e. global markets).
  • Drive Brand Development:
  • Work in tandem with SVP, Directors, and other partners to map out product and category strategies that sustain and grow the brand globally.
  • Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans.
  • Present brand seasonal product lines, identifying trends and best-sellers, and calendar timing to prospective and current licensees and retailers.
  • Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.
  • Facilitate Effective Licensing Operations:
  • Participate in brand strategy discussions and in setting a bulls-eye consumer target. Analyse consumer trends and information and help identify product categories to enter as future sources of growth.
  • Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes.


What are the main responsibilities of a Senior Manager, Brand, Fashion?

The main responsibilities include managing and leading the direction of Authentic’s Fashion Lifestyle brands, overseeing relationships with global licensees, and ensuring achievement of financial targets.

What skills and qualifications are required for this role?

A successful candidate should have experience in brand management within the fashion industry, strong leadership skills, excellent communication and negotiation abilities, and a proven track record of driving business growth.

How will success be measured in this role?

Success will be measured by the continual growth and viability of Authentic’s Fashion Lifestyle brands, the ability to meet financial targets, and the successful management of relationships with global licensees.

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising
Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments