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Senior Manager, Collaborations & Partnership Marketing, Lifestyle

  • Job
    Senior (5-8 years)
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 5+ years experience in fashion/consumer products, passion for product/entertainment, autonomy, communication skills, collaboration ability, time management, organizational skills, and proficiency in Microsoft Word/Excel/PowerPoint/Outlook.
  • You will lead a team in researching, identifying, and securing new collaboration partners within the Fashion Lifestyle industry, while also developing and executing partnership strategies to meet financial targets and brand goals.


  • Bachelor's degree in business, communications, marketing, or related field preferred
  • 5+ years’ experience in fashion, consumer products, creative agency, marketing, retail, or related field
  • Resourceful team player with high energy and a passion for product, entertainment, trends, fashion, culture, and marketing
  • Enthusiastic, high-energy professional with a can-do attitude
  • Highly motived self-starter with a passion for the brand and entertainment spaces
  • Ability to operate with a high level of autonomy and to manage expectations at all levels of the organization
  • Excellent communication skills with the ability to convey ideas and present their work with ease both written and orally
  • Strong interpersonal skills and ability to collaborate effectively with cross-functional teams
  • Ability to manage own workload and meet deadlines while tackling challenges head-on and adapting to shifting priorities
  • Accomplished time and attention manager, with strong organizational & prioritization skills
  • Ability to self-manage and follow through to ably meet multiple, concurrent deadlines
  • Working knowledge of Microsoft Word, Excel, PowerPoint, and Outlook


  • Create and foster a strong culture of learning and development for direct reports and team
  • Research the market and identify new Fashion Lifestyle collaboration partners that map to your brand portfolio and meet overall goals and financial targets
  • Identify target contacts and decision makers inside target companies and establish contact via cold calling, email outreach, and other means, as necessary
  • Build and Manage Pipeline
  • In conjunction with leadership set annual collaboration and partnership strategy tied to overall brand goals and annual financial targets
  • In corporation with Business Development team, develop collaboration and brand partnership business structure, negotiate terms, and see deal through to completion
  • Continually drive prospects into leads through high-volume outbound sales activity
  • In conjunction with Marketing, develop collaboration and brand partnership activation plans tied to overall brand marketing strategy
  • Identify seasonal collaboration needs by brand; make recommendations, present findings to key stakeholders
  • Assemble detailed term sheets with concise business terms
  • Work closely with legal to draft licensing agreements
  • Track sales activity in CRM consistently and accurately
  • Formally report collaboration and brand partnership progress in weekly meetings
  • Prepare reports and presentations of sales performance as needed
  • Responsible for quota attainment in assigned business pillar


What are the key responsibilities of the Senior Manager, Collaborations & Partnership Marketing, Lifestyle?

The key responsibilities include developing and executing strategies for expanding ABG’s partnership base, increasing brand footprint globally, delivering top-line revenue, developing strategic collaborations with KPIs specific to each brand, and driving breakthrough initiatives that move the needle.

Who does the Senior Manager, Collaborations & Partnership Marketing, Lifestyle work closely with?

The Senior Manager works cross functionally with internal stakeholders including Marketing, Brand, Sales, Digital, Creative, and PR to build and execute collaboration programs. They also liaise regularly with internal and external partners to ensure collaboration and partnership goals are being met.

What skills and qualifications are required for the Senior Manager, Collaborations & Partnership Marketing, Lifestyle role?

The ideal candidate should have a strong background in partnership marketing, excellent communication skills, strategic thinking ability, experience in developing collaboration programs, and the ability to work effectively with cross functional teams. A Bachelor’s degree in Marketing or related field is usually required, along with several years of relevant experience.

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising
Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments