FAQs
What are the key responsibilities of the Senior Manager, Collaborations & Partnership Marketing, Lifestyle?
The key responsibilities include developing and executing strategies for expanding ABG’s partnership base, increasing brand footprint globally, delivering top-line revenue, developing strategic collaborations with KPIs specific to each brand, and driving breakthrough initiatives that move the needle.
Who does the Senior Manager, Collaborations & Partnership Marketing, Lifestyle work closely with?
The Senior Manager works cross functionally with internal stakeholders including Marketing, Brand, Sales, Digital, Creative, and PR to build and execute collaboration programs. They also liaise regularly with internal and external partners to ensure collaboration and partnership goals are being met.
What skills and qualifications are required for the Senior Manager, Collaborations & Partnership Marketing, Lifestyle role?
The ideal candidate should have a strong background in partnership marketing, excellent communication skills, strategic thinking ability, experience in developing collaboration programs, and the ability to work effectively with cross functional teams. A Bachelor’s degree in Marketing or related field is usually required, along with several years of relevant experience.