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Senior Manager, Culture Events

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Red Bull

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Chicago

AI generated summary

  • You must have 5+ years in event management, experience in music/dance events, brand marketing, and event logistics, strong planning skills, and a valid U.S. driver's license.
  • You will execute events, develop guidelines, ensure brand consistency, manage production partners, drive creativity, analyze success, and train Culture Event Managers for improved performance.

Requirements

  • 5 + years of event management experience, preferably overseeing a network of events in multiple markets
  • Experience producing music or dance events, preferably with a understanding of live music venue operations
  • Agency and/or direct brand marketing experience working with branded events
  • Innovation and passionate about programming and supporting those who drive positive change in their community
  • Experience with event production, marketing, and logistics
  • Experience in solid planning, organizational, and project management competencies
  • Demonstrated innovative practices that take calculated risks
  • Execute ideas with a focus on quantitative metrics to reach brand goals
  • Must have a valid U.S. driver's license
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English; additional language skills an advantage

Responsibilities

  • Support region team in the execution of globally relevant event properties.
  • Develop necessary guidelines and tools, in collaboration with programming and booking counterparts, to facilitate on-strategy executions of Titled Events within the territory.
  • Tap into your previously developed network to help execute events, staying on the pulse of your vendor network from fabricators to sound.
  • Drive process to define and evaluate what success is across all Titled Big Moments through facilitation of project kick-off, postmortem, and recap exercises.
  • Be the branding expert across the events network, working with internal and external stakeholders to ensure the Red Bull brand is communicated consistently and appropriately.
  • Lead cross-departmental alignment with On-Premise sales to ensure clear ways of working across the entire events network.
  • Bring the can front in center through authentic and credible integrations in all that we do.
  • Manage external network of production and creative partners to ensure highest quality executions across our events network, including leading RFP and RFI process, and vendor performance reviews.
  • Inspire creativity within project management systems across events network, communicating recommendations for change to the Director, Culture Events and Booking.
  • Share best practices & learnings from titled event executions with the goals of driving efficiencies and inspiring innovation.
  • Serve as a ticketing expert, supporting a cross-functional team of stakeholders to ensure the events network maximizes opportunities for data analysis and incremental revenue.
  • Support the Communications team to achieve optimal media outcome.
  • Establish trust & accountability for the culture program at all levels of the organization by building strong cross-functional relationships and ways of working.
  • Lead the Region Culture Event Managers, consistently providing feedback to up-level overall event executions, and individual skill sets.
  • Execute appropriate trainings in coordination with Director, Culture Events & Booking, to continually up level skillset of the Culture teams.

FAQs

What is the role of the Senior Manager, Culture Events?

The Senior Manager, Culture Events is responsible for executing world-class event marketing initiatives within the Red Bull Culture Marketing team, collaborating with programming counterparts and supporting regional teams to ensure impactful and quality event executions.

What are the primary responsibilities of the Senior Manager, Culture Events?

Key responsibilities include supporting region teams in executing globally relevant events, managing production and creative partners, establishing trust and accountability within the culture program, and driving process and evaluations for success across titled events.

What qualifications are needed for this position?

The role requires 5+ years of event management experience, preferably overseeing events in multiple markets, experience with music or dance events, agency or direct brand marketing experience, solid planning and organizational skills, and a valid U.S. driver's license.

Is a bachelor's degree required for this position?

Yes, a bachelor's degree or equivalent work experience is required for the Senior Manager, Culture Events role.

What language skills are preferred for this position?

Candidates must be fluent in English, and additional language skills are considered an advantage.

What kind of events will the Senior Manager, Culture Events oversee?

The Senior Manager will oversee events focused on music, dance, art, and social innovation, helping to activate Red Bull's culture marketing initiatives.

What is the salary range for this position?

The base salary range for the Senior Manager, Culture Events position is $85,600 to $128,400, plus cash incentives, with actual offers varying based on work experience.

What benefits are offered with this position?

Benefits include comprehensive medical, dental, and vision plans, 401k match, family leave, PTO, paid holiday schedule, pet, legal, and life insurance, and tuition reimbursement.

Is this position open to individuals not authorized to work in the U.S.?

No, this position is only open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

How important is collaboration in this role?

Collaboration is crucial; the Senior Manager will establish strong cross-functional relationships to ensure effective event execution and support the culture program at all organizational levels.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.