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Senior Manager, Growth Engagement

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  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Canada
    Remote

Requirements

  • Bias for action: A proactive self-starter who executes swiftly, makes logical decisions with limited information, and drives projects forward with urgency.
  • Strong problem-solving: Excel at tackling complex, ambiguous challenges, developing innovative solutions, and crafting effective strategies to drive outsized impact.
  • Collaboration skills: Expert in cross-functional teamwork, effectively communicating ideas and integrating marketing strategies across departments to foster cohesive, data-driven growth initiatives.
  • Analytical: Proficient in advanced analytics techniques, with a talent for translating complex data into actionable insights that inform decision-making and shape strategic direction.
  • You’ve launched channels from scratch that became a primary growth lever
  • You have experience bringing key business metrics from zero to one
  • You’re comfortable getting your hands dirty. You like working on ambiguous problems.
  • You work well with cross-functional teams, particularly data, product and engineering. You have strong analytical skills and can leverage insights to prioritize your work, influence others, and make decisions quickly.

Responsibilities

  • Develop and execute a growth roadmap to reach 2025 targets, using owned channels, incentives, product initiatives, and paid acquisition.
  • Analyze funnels, run A/B tests, and measure channel and campaign impact to refine strategies and influence the product roadmap.
  • Foster cross-functional collaborations to drive cohesive growth initiatives.
  • Lead and mentor a small team of lifecycle marketers, aligning efforts with growth objectives.

FAQs

What is the main focus of the Senior Growth Engagement Manager role?

The main focus of the Senior Growth Engagement Manager role is to develop and execute strategies to achieve Wealthsimple Cash's ambitious growth targets through collaboration with various teams and managing lifecycle marketers.

What qualifications are necessary for this position?

Candidates should possess a strong bias for action, excellent problem-solving abilities, collaboration skills, and advanced analytical proficiency to effectively drive growth initiatives.

What does the typical growth roadmap involve?

The growth roadmap typically involves utilizing owned channels, incentives, product initiatives, and paid acquisition to reach the company's 2025 targets.

Who does the Senior Growth Engagement Manager report to?

The Senior Growth Engagement Manager reports to the Director of Growth Engagement and Lifecycle Marketing.

What are the key responsibilities of this role?

Key responsibilities include developing growth strategies, analyzing funnels and campaign impacts, fostering cross-functional collaborations, and mentoring a team of lifecycle marketers.

How does Wealthsimple measure growth initiatives?

Wealthsimple measures growth initiatives by analyzing funnels, running A/B tests, and evaluating the impact of channels and campaigns to refine strategies.

Is mentorship a part of this role?

Yes, the role includes leading and mentoring a small team of lifecycle marketers to align their efforts with growth objectives.

What types of projects can be expected in this position?

Projects will include launching channels from scratch, tackling ambiguous challenges, and working closely with cross-functional teams to drive cohesive, data-driven growth strategies.

What types of benefits does Wealthsimple offer?

Wealthsimple offers a competitive salary with health benefits, a retirement savings matching plan, vacation days, wellness budgets, remote work options, and company wellness days.

Is employee diversity valued at Wealthsimple?

Yes, Wealthsimple strongly encourages applications from a diverse range of candidates and emphasizes creating products for a diverse world through a diverse team.

What does the 90 days away program entail?

The 90 days away program allows employees to work internationally in eligible countries for up to 90 days per calendar year.

Are there accommodations available during the interview process?

Yes, Wealthsimple provides an accessible candidate experience and offers accommodations throughout the interview process and beyond as needed.

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