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Senior Manager, Loyalty Operations

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  • Job
    Full-time
    Mid & Senior Level
  • Data
  • Brampton

Requirements

  • University Degree in Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, Business or other relevant field.
  • Minimum 4 years of related work experience in a retail or Loyalty environment.
  • Excellent verbal and written communication skills with the capability of building compelling presentations
  • High proficiency with Microsoft Office (Powerpoint, Word, Excel) and Outlook, with strong analytical skills with Advanced Excel skills and experience with SQL
  • Familiarity with retail merchandising systems and processes including Python, Teradata and Microstrategy is an asset.

Responsibilities

  • Develop operational processes, strategies and initiatives to support the execution of our loyalty program, including preparing store level loyalty related communications and updates on actions and issues.
  • Develop and support execution of training programs for store colleagues on loyalty processes and benefits, including front end cashier expectations.
  • Guide divisional, banner and store level loyalty related KPI targets and monitoring, working with divisional teams on tactics to drive results.
  • Manage the offer execution process to ensure reliable delivery of personalized offers to PC Optimum members across Canada.
  • Responsible for the life-cycle management of an enterprise Loyalty Technology product, utilizing a strong product strategy and roadmap planning based on key business needs.
  • Define key measurements of the product’s performance and success criteria. Support tracking efforts and provide data/reporting for the analysis.

FAQs

What is the primary responsibility of the Senior Manager, Loyalty Operations?

The primary responsibility of the Senior Manager, Loyalty Operations is to ensure that store operations colleagues are equipped with the necessary tools and resources to effectively support the loyalty program, driving customer participation and engagement, while also managing the assignment and execution of digital offers for PC Optimum members.

Which teams will the Senior Manager, Loyalty Operations collaborate with?

The Senior Manager, Loyalty Operations will collaborate daily with cross-functional teams, including Store Operations, Marketing, IT, and Data teams.

What are some key tasks involved in this role?

Key tasks include developing operational processes for the loyalty program, executing training programs for store employees, guiding KPI targets for loyalty performance, managing offer execution processes, and overseeing the life-cycle management of loyalty technology products.

What qualifications are required for this position?

A university degree in relevant fields such as Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, or Business is required, along with a minimum of 4 years of related work experience in a retail or loyalty environment.

What skills are essential for the Senior Manager, Loyalty Operations?

Essential skills include excellent verbal and written communication, the capability to create compelling presentations, high proficiency in Microsoft Office (especially Excel), strong analytical skills, and experience with SQL. Familiarity with retail merchandising systems, including Python, Teradata, and Microstrategy, is also considered an asset.

How important is training in the loyalty program for store colleagues?

Training is crucial as the Senior Manager will support the execution of training programs for store colleagues on loyalty processes and benefits, including specific cashier expectations to ensure effective participation in the loyalty program.

What types of performance metrics will the Senior Manager be responsible for?

The Senior Manager will define key measurements of the loyalty program’s performance and success criteria, support tracking efforts, and provide data/reporting for analysis related to loyalty-related KPIs.

What experience is preferred for this role?

The ideal candidate will have a minimum of 4 years of related work experience in a retail or loyalty environment, highlighting a background that supports operational and strategic initiatives in loyalty programs.

At Loblaw, we're developing innovative products and solutions. Our focus is on empowering Canadians to Live Life Well.

Retail & Consumer Goods
Industry
10,001+
Employees
1919
Founded Year

Mission & Purpose

Our Purpose – Live Life Well Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name. The acquisition of Shoppers Drug Mart, along with the powerful Life Brand and Optimum brand, has only served to reinforce our leadership position in the marketplace. As well, our PC Plus program, omni-channel efforts and multicultural merchandising offerings continued to be points of differentiation for our customer experience. In 2019, Loblaw has been recognized as one of Canada’s Top 100 Employers, Best Diversity Employers by Mediacorp Canada Inc.