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Senior Manager, Resy Social

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American Express

Oct 29

Applications are closed

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • New York

Requirements

  • A minimum of 5 years of professional experience in social media marketing, with a proven track record of executing campaigns and managing social communities
  • Strong understanding of social media platforms – Facebook, Instagram, X, TikTok, LinkedIn and YouTube – and know how content and conversation can build and grow a brand
  • Have an interest in staying on top of the latest trends and topics that matter to diners
  • Excellent written and verbal communication skills, with a keen eye for detail
  • Ability to work against tight deadlines and progress multiple projects simultaneously
  • Creative thinking and problem-solving abilities
  • Experience with a social media management and analytics tool such as Sprout Social, Sprinklr, or Dash Hudson
  • A passion for restaurants and the hospitality industry

Responsibilities

  • Lead the planning and development of Resy’s social media strategy, including always-on content and cross-functional brand campaigns to drive guest engagement and restaurant demand.
  • Oversee Resy influencer marketing programs, including gifting, UGC, and paid campaigns, partnering closely with the American Express enterprise team on talent vetting.
  • Continuously refine proactive and reactive community management programs, liaising with the Resy support team, product services, and PR to manage customer feedback and escalate risk events.
  • Support the development of social media content — with agency partners, content creators, and independently — including capturing content, providing live social coverage at events, and crafting compelling copy.
  • Collaborate with the paid media team to boost organic social and influencer content; share creative best practices for paid social content.
  • Facilitate regular content reviews with internal, legal, and compliance stakeholders.
  • Manage social media and influencer agencies.
  • Oversee the social budget, including building scopes and submitting invoices for agencies, creative freelancers, and software partners.
  • Collaborate with B2C and B2B stakeholders across Resy brand team, guest and product marketing, experiential, PR, editorial, and paid to align social plans with overall business objectives to ensure measurable impact.
  • Provide consultation to American Express counterparts on dining strategy for social content, influencer campaigns, and experiential activations.

FAQs

What is the primary responsibility of the Senior Manager, Resy Social?

The primary responsibility is to lead the strategy and execution of Resy's organic social media, community management, and influencer marketing programs.

What qualifications are required for this role?

A minimum of 5 years of professional experience in social media marketing, strong understanding of social media platforms, excellent communication skills, and a passion for the restaurant and hospitality industry are required.

Who will the Senior Manager report to?

The Senior Manager will report to the Director, Resy Brand & Integrated Enablement.

Will the Senior Manager have direct reports?

Yes, this role has one direct report.

What kind of social media platforms should candidates be familiar with?

Candidates should have a strong understanding of platforms such as Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, and YouTube.

Is there a specific budget the Senior Manager will oversee?

Yes, the Senior Manager will oversee the social budget, including building scopes and submitting invoices for agencies, creative freelancers, and software partners.

What is the salary range for this position?

The salary range for this position is $80,000.00 to $155,000.00 annually, plus bonuses and benefits.

Are there benefits for parents?

Yes, there is 20+ weeks of paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy.

Does Resy offer career development opportunities?

Yes, Resy provides career development and training opportunities to help employees grow.

What is the working model at American Express?

American Express employs a flexible working model called Amex Flex, which allows for hybrid, onsite, or fully virtual arrangements depending on role and business needs.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.

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