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Senior Manager, Retail Sales

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The Coca-Cola Company

1mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Sales & Business Development
  • Atlanta

AI generated summary

  • You need a Bachelor's degree, 3+ years in key account management, beverage experience, sales negotiation skills, knowledge of pricing and broker business, and strong communication. 50% travel required.
  • You will manage customer relationships, execute business plans, ensure program success, align resources, forecast budgets, and foster customer satisfaction while driving Coca-Cola growth initiatives.

Requirements

  • A Bachelor's degree in business or related field is preferred
  • 3+ years of key account experience with a beverage/consumer packaged goods experience
  • Able to demonstrate experience in sales, persuasion, negotiating and managing a medium to large book of business.
  • Must have experience in managing price package plans for customers
  • Knowledge of broker managed business.
  • Proven ability to manage needs and concerns of multiple stakeholders across various business systems with business development planning experience
  • Must possess a complex selling knowledge with proven ability to create & sell-in customer promotional programs & key initiatives
  • Self-motivated with a strong work ethic and exceptional drive for results
  • Excellent written and verbal communication skills; must be able to present data in an organized manner
  • Travel Requirements: 50%

Responsibilities

  • Work with the integrated account team to manage key aspects of the business relationship with multiple customers
  • Act as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s)
  • Ensure a flawless execution of programs throughout the system
  • Develop annual business plan with customer, Acosta, Bottlers and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management with primary focus on the warehouse route to market and some limited BDB route to market with operations
  • Ensure business plan and marketing activities are developed to deliver volume, profit, and customer satisfaction assurances made to all stakeholders during business acquisition and/or stewardship planning
  • Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences
  • Manage communication with Bottler system and customer field network to ensure constant application of strategies as outlined in the annual business plan and flawless execution of programs
  • Align system resources to implement marketing and operational programs according to plan, schedule, and budget
  • Act as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs
  • Accountable for alignment on JBP and execution of JPB while problem solving with creative solutions for company and with customers
  • Accountable for forecasting and managing to budget
  • Generate new or unique solutions and embraces new ideas that help sustain our business

FAQs

What is the main responsibility of the Senior Manager, Retail Sales?

The main responsibility is to manage key aspects of the business relationship with multiple customers and ensure flawless execution of programs throughout the system, while developing annual business plans that outline strategies for Coca-Cola growth.

Where is this position located?

The preferred location is Boise, ID, but Irvine, CA is also an additional location option.

What level of experience is required for this position?

A minimum of 3+ years of key account experience in beverage or consumer packaged goods is required.

What educational background is preferred for this role?

A Bachelor's degree in business or a related field is preferred.

Is travel required for this position?

Yes, this position requires 50% travel.

What skills are necessary for the Senior Manager, Retail Sales role?

Necessary skills include sales process management, persuasion, strategic selling, negotiation, forecasting, marketing, and effective communication.

What kind of benefits does the company offer?

The company offers a full range of medical, financial, and other benefits, dependent on the position.

What is the pay range for this position?

The pay range is $116,500 - $145,800, with base pay varying depending on geography, job-related knowledge, skills, and experience.

How does the company approach building relationships with customers?

The company places a strong emphasis on people and building relationships, particularly with key buying influences at all levels of customer organizations.

Is experience managing price package plans important for this role?

Yes, experience in managing price package plans for customers is essential for this position.

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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.

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