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Senior Manager Sales & Commercial Partnerships

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Red Bull

24d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Munich

AI generated summary

  • You need a Bachelor’s in Business/Sales/Marketing, 8 years in sponsorship sales, strong negotiation and networking skills, and knowledge of sponsorship activation and analytics.
  • You will drive sponsorship sales, secure partnerships, manage relationships, collaborate cross-functionally, analyze market insights, and report on revenue and performance metrics.

Requirements

  • Bachelor's degree in Business, Sales, Marketing, or a related field.
  • Minimum 8 years of experience in sponsorship sales or business development, ideally within sports, entertainment, or media industries.
  • Proven ability to secure high-value sponsorships, negotiate complex deals, and drive commercial success.
  • Strong networking and relationship-building skills with industry leaders and decision-makers.
  • Excellent verbal and written communication skills in English (additional languages are an advantage).
  • In-depth knowledge of sponsorship activation, brand partnerships, commercial integrations and sponsorship analytics.
  • Ability to thrive in a fast-paced environment, managing multiple high-profile sponsorship deals simultaneously.

Responsibilities

  • Develop and execute a strategic sponsorship sales plan to drive revenue and expand WRC’s commercial partnerships.
  • Identify, engage, and secure high-value sponsorships with global and regional brands, leveraging WRC’s position in motorsport and entertainment.
  • Own the full deal cycle — from prospecting through negotiation and contract closure, ensuring alignment with WRC’s commercial goals and brand positioning.
  • Align closely with Marketing, Media and Event department to develop innovative partnership proposals and activation opportunities.
  • Manage key sponsor relationships to ensure long-term retention, growth, and satisfaction.
  • Work cross-functionally withing the entire organisation to deliver seamless partnership execution and activation.
  • Collaborate with Marketing to leverage market insights, competitor analysis, and audience engagement metrics to refine sponsorship strategies.
  • Represent WRC at industry conferences, trade fairs, and networking events, positioning the brand as a premier sponsorship opportunity.
  • Establish and monitor sponsorship performance KPIs, ensuring revenue growth targets are met and exceeded.
  • Conduct competitor and market analysis, identifying new sponsorship opportunities and strategic partnerships.
  • Provide regular reports to senior leadership on sponsorship revenue, market dynamics, and partnership success rates.

FAQs

What is the primary focus of the Senior Manager Sales & Commercial Partnerships role?

The primary focus is on sponsorship acquisition, revenue growth, and expanding WRC’s commercial partnerships through strategic sales plans.

What qualifications are required for this position?

A Bachelor's degree in Business, Sales, Marketing, or a related field is required, along with a minimum of 8 years of experience in sponsorship sales or business development.

What skills are essential for success in this role?

Essential skills include the ability to secure high-value sponsorships, strong networking and relationship-building abilities, and excellent verbal and written communication skills in English.

How does the role interact with other departments within the organization?

The role involves cross-team collaboration with the Marketing, Media, and Event departments to develop partnership proposals and ensure seamless execution and activation of sponsorships.

Is experience in specific industries preferred for this job?

Yes, experience in sports, entertainment, or media industries is ideal for this role.

What responsibilities involve performance tracking?

Responsibilities include establishing and monitoring sponsorship performance KPIs, conducting market analysis, and providing regular reports on sponsorship revenue and partnership success rates.

Are there opportunities for professional development in this role?

Yes, WRC Promoter GmbH values diversity and supports individuals in developing their potential and strengths, providing opportunities for growth and professional development.

Is the job position open to candidates from diverse backgrounds?

Yes, the job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation, or origin.

Will there be opportunities to represent WRC at industry events?

Yes, the role involves representing WRC at industry conferences, trade fairs, and networking events to position the brand as a premier sponsorship opportunity.

What type of contracts will the Senior Manager be handling?

The Senior Manager will handle the full deal cycle of sponsorship contracts, from prospecting and negotiation to contract closure, ensuring alignment with WRC’s commercial goals.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.