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Senior Manager, Sports Marketing

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  • Job
    Full-time
    Senior Level
  • Marketing
    Sports & Fitness
  • Atlanta

Requirements

  • Bachelor’s Degree required
  • 5-7 or more years of sports marketing experience, preferably in the consumer goods/beverages industry
  • Knowledge of brand strategy and application across channel, including local marketing
  • Budget responsibility and management
  • Understands the key drivers of brand health across entire portfolio
  • Knowledge of key consumption occasions, shopper messaging, and methods of activation
  • Proven record of accomplishment of achieving sustainable results

Responsibilities

  • Manage partnerships, manage contractual obligations, and total budget for partnerships
  • Interpret brand business plans to develop impactful brand integration with assets
  • Grow our brands through partnerships and activation including research, analysis, recommendations for programming, customer programming and influencing and gaining alignment with all cross functional partners to achieve success
  • Manage and leverage all asset inventory
  • Lead agency partner relationships
  • Act as subject matter expert to ensure all POS, packaging, coupons etc. protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets
  • Develops program charters and manages project budgets
  • Completes program post analysis

FAQs

What is the job title for this position?

The job title is Senior Manager, Sports Marketing.

What primary responsibilities does the Senior Manager, Sports Marketing have?

The Senior Manager is responsible for partnership management and activation for National Sports Assets, including developing asset strategies and activation plans that support brand strategies.

What type of experience is required for this role?

Candidates need 5-7 years of sports marketing experience, preferably in the consumer goods or beverages industry.

What educational background is required for this position?

A Bachelor’s Degree is required.

Is budget management a responsibility for this position?

Yes, managing the total budget for partnerships is a key responsibility.

What skills are essential for the Senior Manager, Sports Marketing?

Essential skills include collaborating for value, partnership management, brand acumen, and budget management.

What are the expected outcomes for the role?

The Senior Manager is expected to grow brands through partnerships and activation, achieve sustainable results, and effectively manage asset inventory.

What type of relationships will the Senior Manager manage?

The Senior Manager will manage partnerships with national sports assets and lead agency partner relationships.

What is the salary range for this position?

The salary range for the Senior Manager, Sports Marketing position is $126,000 - $147,000.

Will the Senior Manager work with cross-functional teams?

Yes, the role involves influencing and gaining alignment with various cross-functional partners, including Sales and Operations teams.

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.

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