Senior Marketing Executive

Cambridge University Press & Assessment

Jul 15

Applications are closed

Job
Full-time
Senior Level
Marketing
£33.3K - £43.4K
Cambridge

Requirements

You will need to demonstrate strategic thinking and creative flair combined with the necessary abilities to plan, develop and implement comprehensive marketing strategies. You will also be able to demonstrate a high level of commercial awareness, along with budget management experience.
In addition, you will have:
previous relevant marketing experience.
excellent written/verbal communication and presentation skills.
strong copywriting, copyediting and proofreading skills.
proficiency in the full range of digital marketing channels and analytics tools.
creative thinking and problem-solving ability.
professional marketing qualification is desirable.
direct experience of, or qualification in, publishing (desirable but not essential).

Responsibilities

Planning and executing marketing campaigns to ensure products reach their target markets and achieve sales targets. Activities will include: email marketing, search and social media, content marketing, advertising, exhibitions and events.
Evaluating and reporting on marketing campaigns through the use of campaign analytics and metrics, combined with customer sales and usage data.
Engaging in contact list-building activities to grow internal database of marketing contacts.
Working in partnership with key internal and external business stakeholders on product and brand development and publishing strategies.
Autonomous forward planning and budget management to ensure spend is aligned with strategy.
Managing relationships with key external stakeholders, including authors, editors and publishing partners, to support a professional publishing service.
Conducting close working relationships with commissioning Editorial teams in your subject area, ensuring that there is strong and clear two-way communication about key products, marketing strategies and plans.
Representation of Cambridge University Press & Assessment at external business meetings, academic conferences and industry events, providing a professional, customer-facing profile for the business.
Keeping abreast of the latest Marketing theory, technologies and best practice to improve marketing ROI, and actively testing new marketing techniques.
Acting as a lead in projects and working groups as required.

FAQs

What are the key responsibilities of a Senior Marketing Executive in this role?

The key responsibilities include planning and executing marketing campaigns, evaluating and reporting on campaign performance, building marketing contacts, working with internal and external stakeholders on product development, budget management, managing relationships with key stakeholders, staying up to date with marketing trends, and representing the company at external events.

What qualifications and skills are required for this role?

The ideal candidate will have previous marketing experience, strong communication and presentation skills, proficiency in digital marketing channels and analytics tools, creativity, problem-solving ability, and budget management experience. A professional marketing qualification and direct experience in publishing are desirable but not essential.

What benefits and rewards are offered for this role?

The benefits and rewards include 28 days annual leave plus bank holidays, private medical and Permanent Health Insurance, discretionary annual bonus, group personal pension scheme, life assurance up to 4 x annual salary, and green travel schemes.

Cambridge University Press & Assessment

We help millions of people worldwide to open opportunities and unlock their potential.

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Employees

1534

Founded Year

Mission & Purpose

We are a world-leading academic publisher and assessment organisation, and part of the University of Cambridge. We’re driven by a simple mission – to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence. Our team is one connected, global community, pursuing potential and moving forward, together. We will keep exploring, collaborating, and innovating to find bold new ways to spread knowledge, spark enquiry, and aid understanding.