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Senior Marketing Manager

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Marks and Spencer

5d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You should have a relevant degree, proven brand marketing experience in retail or consumer goods, strong market understanding, excellent communication skills, and expertise in integrated campaigns.
  • You will craft and implement marketing strategies, manage integrated campaigns, ensure brand consistency, foster partnerships, and report on performance insights.

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. An MBA or advanced degree is advantageous.
  • Proven track record working in a similar brand marketing role within the retail, fashion, or consumer goods domain.
  • A profound understanding of market dynamics, consumer behavior and competitive intricacies.
  • Exceptional communication, adept at articulating creative concepts and marketing strategies with conviction.
  • Demonstrated proficiency in orchestrating integrated marketing campaigns across diverse channels.

Responsibilities

  • As the Brand Marketing Manager for Marks & Spencer, you hold a pivotal role in driving the brand's identity, values, and messaging to target audiences. You're tasked with developing and executing innovative marketing strategies to amplify brand awareness, foster customer engagement, and boost sales. Your role will be to ensure all campaign and project deliverables (strategy, brief, creative development, execution, launch) deliver against the set objectives, on time and on budget.
  • Support the Head of Marketing to develop and execute comprehensive brand strategies and creative briefs that resonate deeply with target audiences and carve out Marks & Spencer's distinct position in the competitive retail landscape.
  • Lead the conceptualisation and execution of integrated marketing campaigns across diverse channels including in-store, digital platforms, social media, print, events, TV and VOD etc.
  • Cultivate strategic partnerships and collaborations with talent and/or fellow brands to amplify Marks & Spencer's brand reach and cultural relevance.
  • Uphold consistency in brand voice and tone across all communication channels (across all paid, earned and own channels).
  • Deliver comprehensive reporting and actionable insights to internal stakeholders including senior management and agency partners, highlighting brand performance, prevailing trends, and growth opportunities.

FAQs

What is the nature of this role?

This role is a 12-month maternity cover position.

What type of environment does M&S promote for its teams?

M&S believes in collaboration and creativity, which is why support teams are encouraged to be in the office three days a week.

What benefits are offered to employees after completing their probationary period?

Employees will receive a 20% colleague discount across all M&S products and many third-party brands for themselves and a member of their household.

Is there a bonus scheme available for employees?

Yes, there are discretionary bonus schemes awarded based on achieving personal objectives and overall business performance.

What training and development opportunities are available to employees?

Employees receive a tailored induction and have access to a wide range of training programs to develop their skills.

What kind of parental support does M&S offer?

M&S provides industry-leading parental, adoption, and neonatal policies that offer support and flexibility for employees and their families.

How does M&S encourage employee wellbeing?

M&S offers a range of wellbeing support, including access to a 24/7 Virtual GP and PAM Assist for employees and their families.

Are there opportunities for community involvement through M&S?

Yes, employees are given a charity volunteer day to support a cause they're passionate about through a dedicated day away from work.

What qualifications are preferred for this role?

A Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred, and an MBA or advanced degree is advantageous.

What previous experience is required for applicants?

Applicants should have a proven track record in a similar brand marketing role within the retail, fashion, or consumer goods domain.

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Marks and Spencer

Forward thinking, future-focused and digital-first retail

Retail & Consumer Goods
Industry
10,001+
Employees
1884
Founded Year

Mission & Purpose

We hold ourselves to a very high standard here at M&S. That much has never changed. Our attention to detail, forward thinking and passion for improvement has led to the creation of some of the nation’s most loved products. But a rapidly changing world demands that we change along with it. M&S has been at the forefront of social change for the past 134 years, and we’re determined to keep it that way. Setting bolder goals and giving our people the space and resources to achieve them. Today, we are a unique retailer delivering top quality food, clothing, home products and financial services. We employ over 80,000 colleagues who serve over 32 million customers. But what about tomorrow? We’ve put customer-focused digital innovation at the heart of our business, partnering with world-class technology firms to help shape the retail experience of the future. From digital transformation to empowering people to make a positive impact on wellbeing, communities and the planet, there’s never been a more exciting time to join us. Because if you become part of our journey today, you’ll be shaping the very future of our business.

Benefits

  • Colleague Discount

    Receive 20% discounts in-store for you and members of your household

  • Bonus

    We have discretionary bonus schemes depending on your role and our business performance

  • Pay

    Our salaries are competitive and reviewed every year

  • Life Assurance

    Life cover of twice your salary up to age 70 which is double when you join your M&S pension savings plan