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Senior Marketing Manager, Brand and Campaigns

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Google

Oct 27

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • London

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 9 years of marketing experience, specifically in brand strategy and integrated campaign planning.
  • Experience working cross-functionally with various stakeholders and teams.
  • Preferred qualifications:
  • Experience in brand and campaign strategy within a creative agency or in partnership with creative agencies in a client leadership role.
  • Experience operating in an international environment or within a matrix organization.

Responsibilities

  • Act as the architect of Google’s brand and communications strategy addressing the advertising industry in EMEA, and be responsible for the delivery of that plan in the UK.
  • Define compelling marketing strategies based on customer and product insights. Build compelling and creative briefs and communications platforms.
  • Work closely with key partners, consumer marketing, Public Relations (PR), sales, go-to-market, and global marketing to develop compelling, engaging messaging and campaigns that support the growth of Google's Ads business in the UK.
  • Bring extensive expertise across the entire B2B marketing and creative process, from messaging development and testing to creative brief creation, campaign development, and ultimately, landing work across teams and markets.

FAQs

What educational qualifications are required for this position?

A Bachelor's degree or equivalent practical experience is required.

How many years of marketing experience do I need to qualify for this role?

A minimum of 9 years of marketing experience, specifically in brand strategy and integrated campaign planning, is required.

Is experience with creative agencies necessary for this position?

Yes, experience in brand and campaign strategy within a creative agency or in partnership with creative agencies in a client leadership role is preferred.

Will I need to work with various stakeholders in this role?

Yes, experience working cross-functionally with various stakeholders and teams is essential.

Do I need international experience for this role?

While it's not mandatory, experience operating in an international environment or within a matrix organization is preferred.

What will my main responsibilities be in this role?

You will act as the architect of Google’s brand and communications strategy for the advertising industry in EMEA, define marketing strategies based on insights, and collaborate with various teams to develop messaging and campaigns.

Is there an emphasis on creative skills in this position?

Yes, extensive expertise across the entire B2B marketing and creative process is important, including messaging development, campaign creation, and working with teams to execute campaigns.

Is this position eligible for equal opportunity employment?

Yes, Google is committed to being an equal opportunity workplace and an affirmative action employer.

How does Google approach marketing for its products?

Google's marketing focuses on connecting technology with user needs, demonstrating how its products solve various problems in unconventional ways.

What aspects of the UK ads marketing team will I be involved with?

You will support the full UK book of business, focusing on areas like YouTube, Search, and Apps, and work on innovative marketing programmes for advertisers and agency audiences.

Technology
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

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