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Senior Product Manager - Professional Products Division (Colour)

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L'Oréal

29d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You need a strong grasp of consumer trends, data analysis skills, proficiency in Excel and PowerPoint, excellent communication, and the ability to thrive in a fast-paced, dynamic environment.
  • You’ll strategize brand plans, lead launches and activations, manage media strategies, collaborate with teams, forecast performance, and advocate for local market insights.

Requirements

  • Strong understanding of consumer trends, shopper psychology & retail journey
  • Strong analytical and data-first approach
  • Proficiency in Microsoft Excel and PowerPoint
  • Passion for beauty, marketing trends and innovation
  • Proven commercial sensitivity and develop business acumen
  • Strong multi-tasker and ‘do-er’ mindset
  • Strong communication skills, with an articulate manner
  • Ability to work in a fast-paced environment, and thrive under pressure
  • Great relationship building skills and the ability to network at all levels
  • Highly organized and disciplined
  • Able to work under pressure and manage workloads effectively
  • Entrepreneurial spirit and pro-activity / Initiatives
  • Creative thinking and problem-solving mindset
  • Proven Agility and adaptable to change
  • Presenting and managing meetings with senior stakeholders
  • Ability to manage and coach

Responsibilities

  • Build plans and strategies for your brand based on analysis from market data, consumer and competitor insights to inspire and engage our B2C and B2B audiences
  • Lead the local launch and activation of your brand: from Forecasting to Implementation and Localisation of concept and assets (L&S, Agencies…), E-commerce B2B Content & sell-out activations for launches and animations
  • You will determine the media strategy of the brand with the agency to plan and execute
  • Working closely and collaboratively with the commercial activation teams to drive growth and acceleration of the brands in salons as well as developing new business and recruiting new customers with a clear category understanding and consumer first approach
  • Embrace a new marketing model with digital transformation at the heart building a seamless B2B online activation with the LPS team and the education team. Work Collaboratively with multi-channel stakeholders in PPD both in the UK&I and multi functionally within the brand team (Comms, Education, commercial, digital, finance, etc.)
  • Forecast & align new launches sizing, manage A&P, build launches P&L with finance and monitor performance of the brand and the activations with ROI / PA analysis
  • Develop a marketing education strategy to amplify advocacy and drive sell in and sell out in professional channels
  • Be the voice of local market for the international teams – share insights and feedback defending local interests

FAQs

What is the primary focus of the Senior Product Manager position?

The primary focus is to develop plans and strategies for the brand based on market data and consumer insights to engage both B2C and B2B audiences.

What are the key responsibilities of this role?

Key responsibilities include leading local brand launches, determining media strategy, collaborating with commercial activation teams, forecasting and managing financial performance, and developing a marketing education strategy.

What qualifications are preferred for this position?

A strong understanding of consumer trends, analytical skills, proficiency in Microsoft Excel and PowerPoint, and a passion for beauty and marketing trends are preferred.

Is experience in the beauty industry necessary for this role?

While not explicitly stated, a passion for beauty and understanding of marketing trends in the industry would be beneficial for this role.

What qualities are important for a candidate to possess?

Important qualities include strong communication skills, the ability to multitask, relationship-building skills, organization, creativity, adaptability, and a proactive mindset.

Will there be opportunities for professional development?

Yes, the company offers top-notch leadership programs and monthly expert talks to help employees master their roles and build skills.

How does L'Oréal support work-life balance?

L'Oréal provides enhanced family leave, including paid fertility leave, private medical and dental insurance, and offers various employee perks that contribute to work-life balance.

What kind of marketing strategies will the Senior Product Manager be involved in?

The Senior Product Manager will determine the media strategy, oversee digital transformations, and drive B2B online activations, among other strategies.

Can you describe the type of working environment this position entails?

The position requires the ability to work in a fast-paced environment, adapt to change, and thrive under pressure, collaborating with multiple stakeholders across various functions.

How does L'Oréal view diversity and inclusion in their hiring process?

L'Oréal is committed to creating a diverse, equitable, and inclusive environment, welcoming differences in backgrounds, experiences, and perspectives for all employment practices.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.