Senior Research Manager

The Walt Disney Company

2mo ago

Applications are closed

Job
Full-time
Senior Level
Research & Development
Data
London

Requirements

Required Qualifications & Skills:
Proven expertise in qualitative and quantitative research techniques.
Experience managing a team and delivering large scale tracking projects.
Experience of delivering commercial value and accountability through consumer insights.
Expertise in research tools, e.g. SPSS, Survey Reporter, TGI, Qualtrics, etc.
Knowledge and experience of business intelligence and visualisation tools.
Experience presenting strategic insights to senior level stakeholders
Capable of crafting a narrative with actionable recommendations from research data and insights.
Experience building, implementing and scaling cross LOB research and marketing insights initiatives
Experience in working in a complex multi-national environment.
Preferred Qualifications:
D2C esearch & insights experience
Knowledge of Mix Marketing Modelling / econometric output and implementation
Experience or strong interest in the streaming D2C industry

Responsibilities

Lead EMEA marketing effectiveness programme for Disney+ including; positioning and creative testing, brand, campaign and partnership tracking.
Deliver actionable and strategic recommendations to senior Disney+ team based on in depth knowledge and insights across all areas of the marketing insights programme.
Develop and embed self-service solutions for marketing teams to leverage tracking, optimising and future planning.
Deliver consistent creative testing framework of marketing assets across static, audio, visual and early concepts.
Line management responsibility for a senior analyst, analyst and a coordinator.
Identify brand KPIs that link directly to market performance and collaborate with commercial planning teams to determine future targets.
Work in close partnership with the marketing analytics team to support measurement of ongoing marketing testing/experimentation.
Manage tailored local D+ primary research initiatives including briefing, commissioning, managing and analysing primary research projects across our EMEA markets to support broader marketing strategies.
Ongoing development of insights programme by proactively investigating/recommending new methodologies, datasets and approaches.
Collaborate closely with the US Global Disney+ research colleagues, by partnering on projects in the region, ensuring they reflect local nuance and consumer understanding
Work collaboratively with other local EMEA Disney+ research teams, to ensure the range of projects, pivotal initiatives and consumer insights delivered at an EMEA level are reflecting local needs and behaviours.
Work closely with DTC partnership and affiliates team to measure success of existing partnerships and provide insights to advise on future opportunities.

FAQs

What is the main focus of the Senior Research Manager role at Disney+?

The main focus of the Senior Research Manager role at Disney+ is to build understanding of marketing effectiveness and how it drives Disney+ brand equity, customer acquisition, and retention.

What are the key responsibilities of the Senior Research Manager at Disney+?

Key responsibilities include collaborating with EMEA and global Disney+ teams, as well as external third party service providers, to identify business needs and deliver EMEA landscape, competitive intelligence, audience and content insights & context to support business planning and execution.

What skills and experience are required for the Senior Research Manager position at Disney+?

We are looking for a forward-thinking, analytically minded individual with experience leading a team. Strong research and analytical skills, as well as expertise in marketing effectiveness and data analysis, are crucial for this role.

How does the Senior Research Manager contribute to the overall success of Disney+ in EMEA?

The Senior Research Manager plays a key role in providing valuable insights and intelligence that inform strategic decision-making and drive business growth for Disney+ in the EMEA market. Their research and analysis help to optimize marketing efforts, enhance customer acquisition and retention strategies, and support the overall success of the Disney+ service.

The Walt Disney Company

Entertainment & Media

Industry

10,001+

Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!