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Senior Retail Brand Manager – La Roche Posay - LDB

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L'Oréal

Nov 2

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

Requirements

  • Experienced and passionate about marketing with a shopper and consumer centric mindset
  • Able to take shopper and market insights all the way through to activation and ROI analysis
  • Highly entrepreneurial mindset, autonomy, strategic thinking and collaboration are critical.
  • Vision – able to create and develop a vision taking the lead on motivating the wider business
  • Strong communications skills (written and verbal) and excellent presentation skills, able to influence and inspire any audience
  • Creative, open-minded, and with a curiosity for dermatological skincare
  • Knowledgeable of how to manage complexity in terms of stakeholder numbers, projects, timelines and clarity of message
  • Resilience and flexibility – the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovate way
  • A practical and methodical approach to problem solving.
  • A process driven and structured approach - with excellent project and time management skills.
  • Experience working as part of a team and independently.
  • Strong analytical skills & commercial acumen with advanced competency to draw conclusions & insights from data sets.
  • Prioritization skills - with an ability to drive your projects forward from start to finish autonomously.
  • Advanced knowledge of Microsoft Office (Word, Excel and Power Point) and strong numeric ability.

Responsibilities

  • Build best in class retailer strategy decks grounded in data insights, working hand in hand with commercial & marketing.
  • Own the range review process from a brand side, collaborating with marketing, commercial & category teams to sign off.
  • Be a shopper expert, knowing the shopper inside and out.
  • Lead forecasting – the monthly brand forecasting process, liaising closely with supply chain (forecasting team).
  • Own the new launch process forecasting – taking the guidelines from the Product Brand Manager and working with the NAMs to create and sign-off account forecasts and hierarchy for launch.
  • Respect the Brand DNA – keeping up to date with brand values and vision, new launches and key brand moments.
  • Manage retailers promo plan -collaborating with NAMs/OBM.
  • Own Merchandising by retailer – working hand in hand with marketing and visual merchandising.
  • Medicalise the in-store category execution / shopper experience, reflecting our medical first mindset – showcasing how our products can be life-changing for those suffering from skin pathologies.
  • Improve our range navigation at point of sale – collaborating closely with the visual merchandising team.
  • Manage GWP and seasonal product bundle initiatives.
  • Lead the briefing of retailer-specific assets, adapting content where necessary (imagery & copy).
  • Monitor and improve processes to better link marketing and commercial activities.
  • Report EPOS cascading weekly insights to update the team on performance + action plan for growth.
  • Establish the product hierarchy and input to the format strategy for each brand, differentiated by retailer.
  • Be the marketing lead on retailer eventing and cross-brand activations.

FAQs

What is the primary responsibility of the Senior Retail Brand Manager for La Roche Posay?

The primary responsibility is to create bespoke retailer plans in line with the brand’s medical DNA and support the medicalisation of the brand to enhance in-store activations.

Do I need to have experience in dermatological skincare to apply for this position?

No, specific experience in dermatological skincare is not required; however, a curiosity and open mind toward the category is expected.

What kind of insights will I be expected to work with in this role?

You will be expected to build best-in-class retailer strategy decks grounded in data insights and take shopper and market insights through to activation and ROI analysis.

How important is collaboration in this role?

Collaboration is critical as you will be working closely with various teams including marketing, commercial, and category teams.

What key skills are essential for a candidate applying for this position?

Strong communication skills, strategic thinking, creativity, analytical skills, and experience in project and time management are essential.

Will I manage promotional plans for retailers?

Yes, you will be responsible for managing the retailers’ promotional plans in collaboration with the NAMs and OBM.

What will I be doing regarding new product launches?

You will be responsible for the new launch process forecasting, collaborating with the Product Brand Manager and NAMs to create account forecasts and hierarchies for launches.

Is there training provided for personal development?

Yes, L'Oréal offers top-notch leadership programs and monthly expert talks to help you master your role and build skills.

What kind of benefits does L'Oréal offer to employees?

L'Oréal offers a comprehensive benefits package including discounts on brands, private medical and dental insurance, enhanced family leave, mental health support, and more.

How does L’Oréal support diversity and inclusion in its hiring practices?

L’Oréal is committed to creating a diverse, equitable, and inclusive environment and welcomes difference in backgrounds, experiences, and perspectives during the recruitment process.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.

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