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Senior Specialist, Marketing, Data & Feeds

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LSEG (London Stock Exchange Group)

7d ago

  • Job
    Full-time
    Senior & Expert Level
  • Data
    Marketing
  • Cape Town
  • Quick Apply

AI generated summary

  • You must have B2B content marketing experience, strong relationship management, project management skills, data analysis insight, and a collaborative, customer-centric, outcomes-focused mindset.
  • You will create and manage B2B content, collaborate with teams, drive quality, oversee an editorial calendar, track performance analytics, and manage content marketing budgets.

Requirements

  • Experience of B2B content marketing
  • Good relationship management skills to satisfy a wide range of internal and external partners with different priorities
  • Strong ability to learn, listen and collaborate
  • Receptive to feedback and invested in personal development
  • Experience supporting the development of content materials, with a knowledge of the end-to-end process
  • Ability to repurpose and build content using strong copyediting and writing skills
  • Able to brief designers, additional copywriters and third-party agencies on requirements as and when needed
  • Excellent attention to detail and accuracy
  • Strong understanding of data and insight analysis, knowing which metrics to pinpoint and use
  • Collaboration skills and ability to negotiate through a diverse and global matrix structure
  • Customer centric approach and focus
  • Excellent project management skills and a proactive approach
  • Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies
  • Ability to balance multiple projects at once
  • Focused on outcomes, not outputs
  • Demonstrate a “learn it all” approach – building strong understanding of industry themes, market dynamics, customer challenges and LSEG solutions

Responsibilities

  • Collaborate closely with design and writing teams to produce high-quality, compelling content suitable for B2B channels and formats including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.
  • Collaborate with the business, agencies and strategic marketing partners to ensure content is reflective of our customer challenges and our product proof points
  • Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and increase return on investment
  • Ensure all content is engaging, relevant, and articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process
  • Build and manage an editorial calendar, delegate tasks, and ensure that deadlines are met
  • Ensure all content aligns with our verbal and visual brand identity
  • Edit, proofread, and improve content throughout product process
  • Make use of analytics as a basis for content decision making, track performance against benchmarks and report return on investment
  • Generate ideas to increase customer engagement
  • Manage content marketing budgets and keep an accurate record of expenditure

FAQs

What is the primary focus of the Senior Specialist, Marketing, Data & Feeds role?

The primary focus is to support the products and solutions within the Data & Feeds business at LSEG, particularly through strategic partnerships and by developing content strategies that promote data and technology solutions to financial institutions.

What types of content will I be responsible for creating in this role?

You will be responsible for creating high-quality content suitable for B2B channels, including sales enablement collateral, blogs, whitepapers, reports, social media messages, and infographics.

Is collaboration with other teams a significant part of this position?

Yes, collaboration is crucial; you will work closely with design, writing teams, business partners, agencies, and strategic marketing partners to ensure content meets customer challenges and product proof points.

What skills are required for this role?

Key skills required include experience in B2B content marketing, excellent relationship management, strong writing and copyediting skills, project management abilities, and a customer-centric approach, among others.

How are performance and success measured for the marketing content produced?

Performance is tracked using analytics to measure engagement, track benchmarks, and report return on investment, helping to inform future content decisions.

What is the importance of the editorial calendar in this role?

The editorial calendar is important for managing content timelines, delegating tasks, and ensuring that all deadlines are met for various marketing activities.

Will I have the opportunity to manage budgets for content marketing?

Yes, you will be responsible for managing content marketing budgets and keeping accurate records of expenditures.

What commitment does LSEG have towards diversity and inclusion in the workplace?

LSEG is committed to being an equal opportunities employer and does not discriminate based on race, religion, gender, or any other protected status under applicable law.

What does LSEG aim to achieve through its marketing efforts?

LSEG aims to drive financial stability, empower economies, and enable customers to create sustainable growth, while contributing to the transition to net zero and fostering inclusive economic opportunities.

What benefits does LSEG offer to its employees?

LSEG offers a range of tailored benefits, including healthcare, retirement planning, paid volunteering days, and various wellbeing initiatives.

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LSEG (London Stock Exchange Group)

Finance
Industry
10,001+
Employees

Mission & Purpose

LSEG (London Stock Exchange Group) is a diversified international markets infrastructure business —earning our clients’ trust for over 300 years. That legacy of customer-focused excellence ensures that you can rely on our expertise in capital formation, intellectual property and risk and balance sheet management. As global leaders in financial indexing, benchmarking and analytic services, we offer unrivalled access to international capital markets. Our high-performance technology solutions enable companies worldwide to access funds for growth and development. And with our Data & Analytics, Capital Markets and Post Trade divisions, we provide a comprehensive, integrated suite of trusted financial market infrastructure services that help our customers pursue—and achieve—their ambitions. You can count on our open access model for unparalleled partnership, flexibility, stability, and support across all of our businesses. That’s how we make a difference— ensuring people can meet their potential—worldwide.