Shopper Insights Analyst

Red Bull

Feb 17

Applications are closed

Job
Full-time
Junior Level
Data
Marketing
Santa Monica

Requirements

Minimum 2+ years related work experience required, preferably in CPG/FMCG
Experienced in Microsoft Office Suite including Excel, PowerPoint, and Word.
Enjoys creating presentations that tell a story and the ability to integrate multiple tools to solve problems.
Experience with Shopper Panel and/or Loyalty data and/or quantitative and qualitative research methodologies
Knowledge of syndicated data (Circana, Nielsen, etc.) or other sales data
Ability to analyze results, interpret results, support recommendations, and develop presentations.
Strong oral and written communication skills; comfortable presenting to others across all levels of the organization
Ability to manage multiple tasks simultaneously.
Self-starter, detail oriented, highly organized

Responsibilities

Support the development of retail selling strategies based on shopper purchase behavior (Numerator) combined with POS data (Circana), DIY research tools (Numerator Trigger Surveys, Suzy), and custom research projects
Assist with providing Sr Manager and Manager(s) of Shopper Insights inputs that support the annual Business Planning process, such as Monthly Insights Call, Quarterly Shopper Scoop, Year End Review, Annual Insights Kick-off, & Annual Customer Planning
Assist with ongoing ad-hoc and custom research projects from pulling data to deck development to presentation
Provide input into DIY research projects, program surveys, and report results using Numerator and Suzy
Identify opportunities to provide standardized reporting or improve reporting using available data sources
Become an expert in Numerator and DIY research tools (Suzy, Appinio, MetrixLab) including application & interpretation of metrics and tools to develop meaningful & actionable insights
Manage day to day requirements within Numerator and Suzy to optimize investments (provide new item inputs, provide inputs for custom groups, manage quarterly profiles)
Manage Red Bull’s ‘center of excellence’ for all Shopper Insights tools and information for everyday access by Shopper Insights, Category Management and Shopper Marketing teams
Track Macro Trends and provide summary reports of key industry reports (i.e. Mintel, Trend Spotter)
Provide inputs into identifying knowledge gaps and work with vendor partners on the execution of projects to fill those gaps
Collaborate with Shopper & Category Insights and Category Development teams to provide insights support as needed
Communicate insights to all levels of the organization on a regular basis through monthly call schedules, user group communications, and internal presentations
Build and leverage relationships across Insights, Sales and Marketing organizations to support consistent insights communications and to share best practices and resources
Primary point of contact for CDMs
Primary contact for 2-3 cross-functional partners (i.e. On Premise, Trade Marketing, Distribution, Product Marketing) to align on business initiatives, potential research projects and how to best leverage initiatives
Provide ad-hoc insights support as requested by internal stakeholders
Primary point of contact for region Category Analysts and Specialists
Support development and distribution of training curriculum for internal users of Numerator Panel data in a live training session

FAQs

What does the Shopper Insights Analyst role at Red Bull involve?

The Shopper Insights Analyst role involves supporting the development of retail selling strategies based on shopper behavior and Point of Sale (POS) data, conducting research projects, and communicating insights across various levels of the organization.

What qualifications are required for the Shopper Insights Analyst position?

A minimum of 2+ years of related work experience, preferably in CPG/FMCG, along with experience in Microsoft Office Suite, shopper panel data, and quantitative and qualitative research methodologies are required.

Is experience with data analysis necessary for this role?

Yes, the candidate must have the ability to analyze and interpret results, support recommendations, and develop presentations based on data analysis.

What type of data tools will I need to become familiar with?

You will need to become an expert in Numerator and DIY research tools such as Suzy, Appinio, and MetrixLab.

Will I be expected to present insights to others?

Yes, strong oral and written communication skills are essential, and you will be comfortable presenting insights to all levels of the organization.

Are there opportunities for collaboration within this role?

Yes, the role involves collaborating with the Shopper & Category Insights and Category Development teams, as well as building relationships across Insights, Sales, and Marketing organizations.

What is the salary range for the Shopper Insights Analyst position?

The salary range is between $64,000 and $100,000, with actual compensation offers varying based on certain factors, including experience.

What benefits are offered to employees?

Benefits include comprehensive medical, dental, and vision plans, 401k match, family leave, PTO, paid holiday schedule, pet, legal, and life insurance, and tuition reimbursement.

Is the position open to individuals with criminal histories?

Yes, Red Bull North America, Inc. will consider all qualified applicants, including those with criminal histories, in accordance with applicable laws.

What are the expectations regarding project management in this role?

The candidate should be able to manage multiple tasks simultaneously and provide ad-hoc insights support as requested by internal stakeholders.

Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods

Industry

10,001+

Employees

1987

Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.