Shopper Marketing Executive - Global Travel Retail

BAT

Dec 15

Applications are closed

Job
Full-time
Mid Level
Customer Relations
Marketing
London

Requirements

Qualification in Marketing
Experience in Trade Marketing or related field are beneficial
Project management skills are desired
Strong communication skills
Ability to multitask and learn on the job in a fast-paced environment
Financial knowledge is beneficial
Ability to influence stakeholders, both locally and remotely located, across geographies and time zones
Written and spoken fluency in English (proficiency in another language is desirable not essential)
Willingness to travel as and when needed by the business

Responsibilities

Well verse in implementing in-store execution excellence (e.g. comms, promotions, planogramming, etc)
Day to day management and deployment – ensuring right coverage at the right time in the right locations
Partner with the global BA agencies team to ensure delivery of SLA, targets and 121 scope in time on full.
Developing and deployment of the field cycle instructions and relevant trainings
Support the development of multi-category trade promo calendar – driving successful implementation in store and regular review of mechanics
Implementing planogram & merchandising guidelines for GTR locations
Generate shopper insights to support in deployment of trade programs
Work closely alongside Marketing Deployment Function on Permanent POSM development and deployment
Point of reference for the brand team, trade team and cycle activation executives for development & deployment of all direct engagement activities, including temp promoter activities.
Budget management and target management
Effective business engagement with Brand Deployment, Category, Trade, Finance & Senior Leadership
Leadership of local and remotely based teams as well as agencies and GFF staff.
Drive understanding, two-way communication, and purchase of travel retail activities & strategies with relevant internal business personnel.
Collaborate closely with GTR cross functional team members to optimize business performance.
Ensure GTR governance and policies obligations are met.
Build a solid and sustainable succession pool

FAQs

What is the location for the Shopper Marketing Executive position?

The position is based in London, Chiswick.

What kind of experience is beneficial for this role?

Experience in Trade Marketing or a related field is beneficial.

Who will the Shopper Marketing Executive report to?

The Shopper Marketing Executive will report to the Shopper Marketing Manager.

What is the geographic scope of this role?

The geographic scope is AME (Africa, Middle East), specifically for the Global Travel Retail business.

Is a background in project management required?

Project management skills are desired but not mandatory.

What educational qualification is required for this position?

A qualification in Marketing is required for this role.

What type of skills are emphasized for this position?

Strong communication skills, the ability to multitask, and the capacity to influence stakeholders across geographies are emphasized.

Is travel required for this position?

Yes, a willingness to travel as needed by the business is required.

What benefits does BAT offer?

BAT offers a market-leading annual performance bonus, diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan.

Are there opportunities for career advancement within BAT?

Yes, BAT fosters an environment that thrives on internal advancement and encourages career progression.

How does BAT support employees who need accommodations during the recruitment process?

BAT is committed to providing reasonable adjustments or accommodations to support candidates during the recruitment process.

Does BAT have a Global Returners program?

Yes, BAT has a Global Returners program that supports professionals seeking to re-enter the workforce after an extended absence.

What is the company culture like at BAT?

BAT values collaboration, inclusion, and partnership, striving to create an environment where every individual can thrive regardless of their background.

BAT

Manufacturing & Electronics

Industry

10,001+

Employees

1902

Founded Year

Mission & Purpose

BAT (British American Tobacco) is a leading international tobacco company engaged in the manufacturing, marketing, and sale of cigarettes, tobacco, and nicotine-related products. With a presence in over 180 countries, BAT's primary focus is on satisfying consumer preferences and delivering quality products responsibly. Their ultimate mission is to provide adult consumers with a range of enjoyable and less risky alternatives to smoking traditional cigarettes, including vaping and tobacco heating products. BAT's purpose extends beyond the products they offer; they are committed to operating sustainably, promoting responsible farming practices, supporting communities, and advocating for the reduction of smoking-related harm. By leveraging their expertise and innovative approach, BAT aims to transform the tobacco industry and contribute to a future where tobacco-related harm is significantly reduced.

Culture & Values

We are bold
The people here are creative, adaptable and dedicated. These qualities form a powerful culture of resilience and a relentlessness to continually be better.
We are fast
On our transformation journey, speed really matters. We set clear direction for the future and move fast. I like that we work together as a team and share learnings with each other.
We are empowered
What I particularly like is that I’ve been given responsibility from day one. I have the freedom to come up with own ideas and drive decision making on the right level.
We are diverse
We absolutely value different perspectives and build on each other’s ideas, knowledge and experiences. BAT is a uniquely diverse organization where everyone can bring their difference.
We are responsible
Our A Better Tomorrow agenda gives a clear purpose to those working at BAT. We want to reduce the health impact of our business. I believe we all feel responsible for delivering upon this goal.