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Social Brand Manager - L'Oréal Men Expert

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  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London

Requirements

  • A digital native who has their finger on the pulse of modern male culture.
  • A strong creator and communicator with internal and external stakeholders.
  • Obsessed with all things social showing a strong understanding of each platform and awareness for social trends.
  • An ability to balance creativity with analytics & organisational skill.
  • Enjoy building relationships with talent, fostering strong connections.
  • Have strong presentation skills and can present with confidence.
  • Ability to work in a fast paced and demanding workplace.
  • Excellent team player who supports the wider team.

Responsibilities

  • Inventing the big social idea & hook as part of the wider campaign and media plan working directly with Creative Agency McCann.
  • Identifying the right talent for campaigns (new faces & key VIP drivers) and creating relevant brand tribes.
  • Working alongside the SPBM, responsible for influencer selection, management & input on local shoots & content generated thereafter.
  • Own influencer activation & content strategy in line with brand calendar.
  • Be the go-to expert in ALL social channels & formats available, creating relevant & engaging content optimised for each platform.
  • Ownership of deliverables: Forecasting and briefing campaigns, creative sign off on all content, building campaign slides to present our great work to wider teams.
  • Build TikTok Shop strategy for the brand, identifying top social sellers and aligning activation alongside key calendar moments driven by both NPD and social gems.
  • Responsible for retailer tentpole events including Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team.
  • Post campaign analysis and best practice sharing internally.
  • Scaling learning agenda across immediate brand team and broader international network.

FAQs

What is the role of the Social Brand Manager at L'Oréal Men Expert?

The Social Brand Manager will set and manage the digital and advocacy strategy for the UK's #1 male skincare brand across various social platforms, focusing on creative strategy and impactful digital campaigns.

What type of campaigns will I be responsible for?

You will own influencer activation and content strategy, work on social campaigns based on the brand calendar, and be involved in forecasting and briefing campaigns.

What qualifications are needed for this role?

A strong understanding of modern male culture, expertise in social media platforms, creativity balanced with analytical skills, experience in building relationships with talent, and strong communication skills.

Will I be working with external agencies and influencers?

Yes, you will collaborate with the Creative Agency McCann and be responsible for influencer selection and management, as well as input on local shoots and generated content.

Is this position suitable for someone who thrives in a fast-paced environment?

Yes, the role requires the ability to work in a fast-paced and demanding workplace, making adaptability and agility important qualities.

What can I expect in terms of team culture?

You will be part of a dynamic team at the forefront of CPD growth and strategy, championing the L'Oréal Men Expert brand to accelerate relationships with men via category-leading new product developments.

What benefits do you offer employees?

We offer a competitive benefits package including health & wellbeing support, training opportunities, flexibility, private medical and dental insurance, enhanced pension contributions, and generous leave entitlements.

How does L'Oréal promote diversity and inclusion in its recruitment process?

At L'Oréal, we are committed to creating a diverse, equitable, and inclusive environment. We welcome differences in backgrounds, experiences, and perspectives in every aspect of our recruitment practices.

What is the expected experience level for this position?

The role is aimed at digital natives with a strong background in social media, communication, influencer relations, and creative content strategy.

Will I have opportunities for personal and professional development?

Yes, we provide access to training programs, monthly talks, and various career development opportunities to support your growth within the company.

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.

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