Logo of Huzzle

Home

Matches

Explore

Manage

Social Marketing Manager

image

Spotify

3d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 7+ years in social marketing, strong brand vision, UK social culture knowledge, and music industry insight. Proven relationship-building skills and passion for music are essential.
  • You will execute social media strategies, manage agency partnerships, optimize paid media, ensure brand consistency, analyze data insights, foster creator relationships, and adapt to industry trends.

Requirements

  • 7+ years in social marketing, ideally within the music, entertainment, or content industries.
  • A strong sense of brand identity and creative vision, with the ability to present and advocate for ideas effectively.
  • Deep knowledge of UK social media culture and audience behaviour — including an understanding of how UK and Irish consumers engage with content across platforms, the cultural moments and conversations that resonate.
  • Demonstrable experience managing social channels for a market, with a clear grasp of regional differences in content preference, platform usage, and engagement patterns.
  • Proven ability to cultivate strong, trusting, and transparent working relationships at all levels of an organisation.
  • Thrive in fast-paced, high-pressure environments, managing tight deadlines, shifting priorities, and real-time decision-making with ease.
  • Proactive, resourceful, and solution-oriented, with a collaborative mindset to navigate ambiguity and evolving situations effectively.
  • Well-versed in the music industry, including emerging trends, influential artists, and cultural movements, particularly within UK and Irish music scenes.
  • Experience working across international markets or with culturally diverse teams; experience with or knowledge of the Netherlands or Benelux market is a plus.
  • A genuine passion for music, coupled with a strong awareness of cultural trends and dynamics.

Responsibilities

  • Oversee the planning and execution of a dynamic social media content strategy for the UK and Ireland, leveraging platforms to build community, spark conversation, and increase brand engagement with relevant audiences. Identify trends, optimise content for each platform, and collaborate with influencers and creators to expand reach.
  • Manage our key agency partner fostering a culture of creativity, collaboration, and accountability. Ensure high-quality execution that aligns with the brand’s vision and strategic goals.
  • Optimise with the use of paid media.
  • Provide strategic oversight and direction for the Netherlands social marketing, ensuring alignment with broader global brand strategy, sharing best practices, and supporting cross-market campaign activations.
  • Participate in the adaptation, creation and execution of innovative, multi-channel marketing campaigns that amplify our brand, content, and partnerships across all three markets.
  • Collaborate closely with our Music and Podcast team to ensure that all content created for our brand is culturally relevant and adheres to our channel guidelines. Develop a keen understanding of the local music community, industry and fans, particularly the nuances of UK and Irish music culture, audience sensibilities, and social behaviour.
  • Define and strengthen our brand identity, ensuring consistency across all marketing touchpoints. Develop culturally resonant campaigns and initiatives that reflect our commitment to diversity, music discovery, and audience connection.
  • Build and nurture relationships with creators and relevant players in the UK and Irish cultural landscape to expand the platform’s reach.
  • Harness data insights to drive engagement with key audience segments, especially Gen Z. Analyse marketing performance metrics to measure ROI, identify opportunities, and optimise campaigns. Stay dialled in to social sentiment and report trends to key stakeholders.
  • Stay informed of industry trends, emerging platforms, and audience behaviour to adapt strategies as needed.
  • Lead on social roll out across live experiences and hero campaigns across both paid and organic.

FAQs

What is the primary responsibility of the Social Marketing Manager at Spotify?

The primary responsibility is to lead social marketing efforts across the UK and Ireland and provide strategic oversight for the Netherlands market.

What qualifications are required for this position?

A minimum of 7 years in social marketing, ideally within the music, entertainment, or content industries, along with a strong sense of brand identity and creative vision.

Will the Social Marketing Manager work closely with other teams?

Yes, the role involves collaborating with various teams including Marketing, Music, Podcasts, PR & Communications, and Artist Partnerships.

Is knowledge of the Netherlands market a plus for this position?

Yes, experience with or knowledge of the Netherlands or Benelux market is considered a plus.

What type of content strategy will the Social Marketing Manager oversee?

The manager will oversee a dynamic social media content strategy aimed at building community, sparking conversations, and increasing brand engagement.

How important is it to understand UK and Irish music culture for this role?

It is essential to develop a keen understanding of the local music community, audience sensibilities, and social behavior specific to the UK and Ireland.

How does the company expect candidates to analyze social marketing performance?

Candidates should be able to harness data insights to drive engagement, measure ROI, identify opportunities, and optimize campaigns based on marketing performance metrics.

What type of flexibility does Spotify offer for this role?

The role is based in London with the flexibility to work from home, alongside some in-person meetings.

Does the Social Marketing Manager role involve managing external partners?

Yes, the role includes managing key agency partners to foster a culture of creativity, collaboration, and accountability.

Is there a focus on cultural relevance in the marketing efforts?

Yes, the role emphasizes creating culturally resonant campaigns that reflect Spotify's commitment to diversity, music discovery, and audience connection.

image

Spotify

Passionate music fans. Innovative tech pros. Perfect harmony. Join our band.

Entertainment & Media
Industry
5001-10,000
Employees
2006
Founded Year

Mission & Purpose

Spotify is a transformative music streaming platform that has revolutionised the way people listen to music. Their mission is to unlock the potential of human creativity by providing a platform for over a million artists to earn a living from their art while offering billions of fans the opportunity to enjoy and be inspired by it. With a vast library of over 50 million tracks, users can discover, manage, and share music for free, or upgrade to Spotify Premium for an enhanced experience, including offline mode, improved sound quality, and an ad-free listening experience. As the most popular global audio streaming service, Spotify's innovative model has become the largest revenue driver for the music industry, supporting artists and reshaping the music ecosystem.

Culture & Values

  • Innovative

    We move fast and take big risks

  • Sincere

    We have no time for internal politics

  • Passionate

    We revel in what we do

  • Collaborative

    We recognise that we're all in this together

  • Playful

    We don't take ourselves too seriously

Benefits

  • Extensive learning opportunities

    Through our dedicated team, GreenHouse.

  • Flexible share incentives

    Letting you choose how you share in our success.

  • Global parental leave

    Six months off - fully paid - for all new parents.

  • All The Feels

    Our employee assistance program and self-care hub.

  • Flexible public holidays

    Swap days off according to your values and beliefs.