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Social Media & Content Manager

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AKA UK

9d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Media & Journalism
  • London

AI generated summary

  • You need 3+ years in social media/content roles, graphic design skills, proficiency in major platforms, excellent communication, and the ability to multitask and problem-solve under pressure.
  • You will create and manage content strategies for theatre productions, engage with clients, analyze social media data, report on trends, and oversee community management while staying updated on industry news.

Requirements

  • Minimum Qualifications
  • Skills/experience: Transferable skills from previous jobs and/or education.
  • Technology: Advanced knowledge and understanding of Facebook, Instagram, Twitter, Tik Tok and YouTube. Knowledge of and proficiency in PowerPoint, MS Word, Excel, Outlook, Google Analytics and confident in the adoption of new software and reporting systems.
  • Graphic Design: Understanding and experience using the Adobe Creative Suite or similar application.
  • Person Specification
  • 3+ years’ experience working in a similar role with transferable skills.
  • Experience of working in an advertising, media or marketing agency and/or marketing department.
  • An understanding of the industry and a passion for theatre, museums, galleries or live entertainment.
  • Excellent communication skills including copywriting.
  • Strong administration skills with the ability to prioritise and organise workload in a fast-moving environment with reliable follow through.
  • Ability to work independently, take responsibility and show initiative.
  • The ability to solve problems, make decisions and resolve issues quickly and effectively.
  • A ‘can do’ attitude, willing to go the extra mile with confidence and a professional outlook.
  • Work well under pressure.
  • Good knowledge of social media networks and functionality - experience using social media tools and platforms such as Hootsuite and Sprinklr.
  • Evidence of having run multiple social media accounts simultaneously and optimizing copy and creative dependent on platform and objectives.
  • Basic graphic design skills with experience working with technology platforms and software such Photoshop and After Effects, as well as various apps in order to create dynamic content.
  • A highly creative and imaginative approach, able to critically evaluate and develop ideas.
  • NB some out of hours working (evenings and weekends) are occasionally required to ensure time sensitive social activity is delivered when required and needed.

Responsibilities

  • Devise and implement the content strategy across a wide range of West End, Touring and UK Theatre productions and live entertainment.
  • Create engaging and stand out content both for organic and paid social media campaigns.
  • Maintain excellent client relationships across a portfolio of accounts.
  • Provide the necessary audience insight and reporting, to ensure effective delivery across all content channels.
  • Devise and implement, engaging and targeted social media strategies in line with campaign goals and audience objectives.
  • Use a variety of tools to create engaging and stand out content across all channels.
  • Work with the Strategy and Account Management team and Creative Studio, to create more complex and hero content pieces when required.
  • Produce regular reports, analysing and interpreting the social media data, to inform future campaigns and improve channel engagement and performance.
  • Present strategy to clients and key stakeholders on a regular basis.
  • Deliver robust campaigns which increases awareness, loyalty and word of mouth to grow social communities, increase purchase intent and ultimately drive ticket sales.
  • Shape and adhere to the correct tone of voice to deliver on-brand content.
  • Ensure that social communities are actively managed, with customer queries answered swiftly and escalated where necessary.
  • Keep on top of social trends and relevant news, to deliver creative content which taps into the zeitgeist.
  • Build knowledge of clients, competitors, and the general marketplace.
  • Identify and report on trends to key agency stakeholders and clients on regular basis.
  • Proactively monitor competitor landscape.
  • Staying up to date with the latest social media and digital marketing news.
  • Support social media & content team with communicating news, compiling, and sharing case studies, managing AKA social media channels and sending weekly email updates.
  • Develops and maintains excellent relations with internal agency departments.
  • Take a leading role on accounts, for strategy and social content management, reporting directly to the client, in association with the account lead.
  • Build a good understanding of each client’s social proposition, business goals and challenges, their competitors, the environment in which they operate and their audiences.
  • Assist in driving the wider AKA team to deliver outstanding client service by anticipating, recognising and meeting client needs and provide the best value for money in terms of cost/advice.
  • Develop and maintain an excellent rapport with clients through all forms of communication.
  • Act as an ambassador for AKA within the industry by building relationships with key contacts and suppliers and by attending trade and press nights and events when required.
  • Undertake duties which are in line with the general purpose of this job description, but which are not specifically referred to.
  • Some out of hours working (evenings and weekends) are occasionally required to ensure that time-sensitive social activity is delivered when required.
  • This includes but is not limited to theatrical press nights, gallery openings, client and industry events etc.

FAQs

What are the main responsibilities of a Social Media & Content Manager at AKA?

The main responsibilities include devising and implementing content strategies for various productions, creating engaging content for social media campaigns, maintaining client relationships, providing audience insights and reporting, and managing social media communities.

What qualifications are required for this role?

Candidates should have 3+ years of experience in a similar role, experience in an advertising, media, or marketing agency, excellent communication skills, strong administration abilities, and a passion for theatre or live entertainment.

Are there any specific software or technological skills needed for this position?

Yes, candidates should have advanced knowledge of social media platforms like Facebook, Instagram, Twitter, TikTok, and YouTube, as well as proficiency in tools such as PowerPoint, MS Word, Excel, Outlook, Google Analytics, and Adobe Creative Suite.

Will I need to work outside of normal business hours?

Yes, some out-of-hours working, including evenings and weekends, may be required to deliver time-sensitive social activities related to events like press nights and gallery openings.

How does AKA support its employees' well-being?

AKA offers a 'Telus Health' EAP scheme for employees and their families, providing access to free independent advice on various matters including life, health, family, and work.

Is there an opportunity for career growth within the company?

Yes, AKA promotes a culture of growth and offers various incentives for new business and recruitment, as well as a supportive work environment that encourages professional development.

What benefits does AKA provide to its employees?

Benefits include 25 days of holiday, holiday buy-back options, friends and family theatre tickets, a pension scheme, interest-free travel loans, flexible/hybrid working, and enhanced parental leave, among others.

How important are client relationships in this role?

Building and maintaining excellent client relationships is crucial, as the Social Media & Content Manager will take a leading role in strategy and content management for client accounts.

What kind of content should I expect to create?

You’ll be expected to create engaging and stand-out content tailored for both organic and paid social media campaigns, including more complex and hero content pieces in collaboration with the Creative Studio.

Will I need to stay updated with industry trends?

Yes, it is essential to keep up with social media trends and relevant news to create timely and engaging content that resonates with audiences.

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AKA UK

The agency that gets people to go places

Marketing & Advertising
Industry
51-200
Employees
1995
Founded Year

Mission & Purpose

AKA was established in London in 1995 and has since gone on to open offices across the UK, in Australia and in New York. With more than two decades of experience our expertise spans theatre, film, live events, museums, galleries and visitor attractions. We work with some of the most prestigious clients in these sectors around the globe, including, ABBA Voyage, The Royal Shakespeare Company, Donmar Warehouse, Young Vic, The Old Vic, Andrew Lloyd Webber, Cameron Mackintosh, Sonia Friedman Productions, Michael Grandage Company, National Theatre Productions, Playful Productions, ATG productions, Fiery Angel, Elliott & Harper Productions, and Sadler’s Wells. We are proud to work with the majority of the UK’s prestigious museums and galleries including the British Museum, Natural History Museum, Tate Modern, Britain and Liverpool, Science Museum, Imperial War Museum, V&A, National Gallery and National Portrait Gallery, Wellcome Collection, Royal Academy of Arts, The Light Room, The Design Museum, and Japan House. We are also agency of choice for UK attractions and tourist centres including English Heritage, Historic Royal Palaces, Royal Collection Trust, Bletchley Park, Kidzania, Royal Botanic Gardens Kew, Eden Project, and Battersea Power Station. We help our clients find and engage with the widest possible audiences, generate a buzz around their events, and convert prospects into customers. We do this with a unique mixture of smart analytical thinking and bold creative vision. Our international reach creates opportunities unique to AKA. This, combined with local knowledge makes for a potent combination of big thinking and tactical know-how that is unmatched in our industry.