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Social Media Coordinator

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Selfridges

9d ago

  • Job
    Full-time
    Junior Level
  • Creative Arts & Fashion
    Media & Journalism
  • London

AI generated summary

  • You have 2+ years in social media/content creation, strong creativity, and skills in Photoshop and video editing. You thrive under deadlines, have keen attention to detail, and understand social platforms.
  • You will support social media strategy, manage content from creation to publishing, engage with the audience, analyze data, and coordinate with teams for brand launches and collaborations.

Requirements

  • A true social media native with a minimum of 2 years’ experience in social media or content creation for brands ideally within the Fashion space with a passion for all things content.
  • Highly creative with the ability to utilise their skillset to shoot and edit social first native content.
  • Working knowledge of Photoshop and Capcut, Premier Pro or similar is essential.
  • Capable of working within a fast-paced environment to tight deadlines.
  • Confident and positive with solution-orientated outlook with open-ness to testing and learning.
  • Detail-orientated with good time management, being able to multitask and work pro-actively using initiative to prioritise tasks.
  • A strong understanding of the nuances of each social media platform and the ever-changing landscapes.

Responsibilities

  • Support the Senior Social Media Manager in implementing the social media strategy for @TheOfficialSelfridges Instagram, @TheYellowDrop Instagram and @Selfridges TikTok.
  • Whilst you will support on all categories, you will become the key contact for @TheYellowDrop MW Instagram account.
  • Assist in managing the weekly calendar, coordinating with internal and external stakeholders regarding key opportunities and stories, and adapting to last minute changes and fast-turn arounds.
  • Own and project manage all content, from conceptualizing, pitching, shooting, editing to publishing while ensuring a social first approach to all activations, liaising with a network of external videographers when required.
  • Schedule our social content using our Social Publishing platform, monitor and compile weekly, monthly and yearly performance reports.
  • Community manage a highly engaged social audience, with a view to grow engagement and foster a sense of community.
  • Work with the wider PR & Social team to support with content ideation and creation to deliver content for brand launches, collaborations and newsworthy moments.
  • Work cross functionally with other creative teams, including the Brand Voice team to support with ensuring any social story-telling content is optimised for our channels when required.
  • Develop external relationships and assist with the briefing process for our brand partnership collaborations and co-created content with influencers and creative stakeholders.
  • Analyse key data to inform strategic decisions and use creative testing to build insights into our audience.
  • Stay ahead of the curve with landscape changes to social platforms, the latest trends and what’s happening culturally, being reactive to create engaging.

FAQs

What is the primary focus of the Social Media Coordinator role?

The primary focus is to support the Senior Social Media Manager in implementing the Social Media Strategy and managing content creation and channel management.

Which social media accounts will the Social Media Coordinator be working on?

The Coordinator will work on @TheOfficialSelfridges Instagram, @TheYellowDrop Instagram, and @Selfridges TikTok, becoming the key contact for the @TheYellowDrop MW Instagram account specifically.

What key responsibilities does the Social Media Coordinator have?

Key responsibilities include managing the weekly content calendar, owning content from conceptualization to publishing, community management, and compiling performance reports.

What type of content will the Social Media Coordinator be producing?

The Coordinator will curate and create social-first imagery and video content, shooting and editing to produce engaging materials for our audience.

What software skills are required for this position?

A working knowledge of Photoshop and video editing tools like Capcut and Premier Pro or similar is essential for this role.

How many years of experience are required for the ideal candidate?

The ideal candidate should have a minimum of 2 years of experience in social media or content creation for brands, preferably within the Fashion space.

Is the role fast-paced?

Yes, the role requires the ability to work within a fast-paced environment and meet tight deadlines.

Will the Social Media Coordinator be expected to analyze performance data?

Yes, the Coordinator will analyze key data to inform strategic decisions and use creative testing to build insights into the audience.

Does the company value creativity in this role?

Absolutely, the role is highly creative and requires the ability to shoot and edit social-first native content.

Is community management part of the Social Media Coordinator's role?

Yes, community management is a key responsibility, with the goal of growing engagement and fostering a sense of community among followers.

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Selfridges

A Top 10 Most Loved Workplace in the UK for 2022 By Newsweek International

Retail & Consumer Goods
Industry
1001-5000
Employees
1909
Founded Year

Mission & Purpose

Selfridges is a high-end department store chain in the UK, known for offering a wide range of luxury products, including fashion, beauty, homeware, and gourmet food. Their ultimate mission is to provide an extraordinary shopping experience that delights and inspires customers. The purpose of Selfridges is to curate an exceptional selection of high-quality and exclusive products, combined with innovative retail experiences and outstanding customer service. They aim to be a leader in the retail industry by continuously evolving, embracing sustainability, and creating a destination where customers can discover the latest trends and enjoy a unique and immersive shopping environment.