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Social Media Executive

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onefinestay

1mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You should have social media marketing experience in luxury sectors, strong skills in Instagram, TikTok, and Facebook, ability to create engaging content, manage paid campaigns, and analyze performance.
  • You will create and schedule content, engage with followers, track metrics, prepare reports, manage campaigns, collaborate with teams, and stay updated on trends to enhance brand presence.

Requirements

  • You have experience in social media marketing, preferably in the luxury hospitality or lifestyle sectors.
  • Strong understanding of Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
  • Proven ability to create visually compelling, on-brand content using tools like Canva, Photoshop, CapCut, etc.
  • Experience with boosting posts and managing paid social campaigns.
  • Comfortable using social media analytics tools to report on performance and translate insights into strategy.
  • Excellent written communication skills and a keen eye for detail.
  • A proactive, creative thinker with a genuine passion for social media and luxury travel.

Responsibilities

  • Develop, create, and schedule engaging content tailored for Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
  • Collaborate with the Content Manager to plan and produce organic content that engages our social media audience.
  • Work with internal teams and external creators to source high-quality visuals and copy that align with the brand’s aesthetic and tone.
  • Write compelling, on-brand copy for social media posts.
  • Monitor and engage with followers and influencers in a timely, brand-appropriate manner.
  • Foster relationships with community members to strengthen loyalty and advocacy.
  • Track and analyse key social media metrics (engagement, reach, traffic, conversions) to identify insights.
  • Prepare regular reports on social media performance, offering actionable recommendations for improvement.
  • Manage and optimise boosted post campaigns to increase reach, engagement, and follower growth across social channels.
  • Work with agencies to ensure consistency and share insights on campaign performance.
  • Stay up-to-date with social media trends and new content formats, identifying opportunities for innovation.
  • Champion creative experimentation and test new ideas to keep the brand at the forefront of luxury travel conversations.

FAQs

What is the salary range for the Social Media Executive position?

The salary range for this position is £35,000 - £40,000, depending on experience.

Where is the job located?

The job is located in our Covent Garden office, with a hybrid work model allowing for 1-2 days a week on-site.

What kind of content will I be creating?

You will be developing and creating engaging content tailored for social media platforms such as Instagram, TikTok, Facebook, Pinterest, and LinkedIn, focusing on the luxury travel experience.

Will I need experience in social media marketing?

Yes, experience in social media marketing, preferably in the luxury hospitality or lifestyle sectors, is required for this role.

Are there any additional benefits included with this position?

Yes, additional benefits include an All Heartist card for discounted stays at Accor Hotel Group, Silver ALL member status, 25 days of holiday plus bank holidays, your birthday off, a healthcare cash plan, and additional leave entitlements.

What tools will I be using for content creation?

You will be using tools like Canva, Photoshop, and CapCut to create visually compelling, on-brand content.

Is prior experience with social media analytics tools necessary?

Yes, comfort and experience using social media analytics tools to report on performance and translate insights into strategy are important for this role.

What are the main responsibilities of the Social Media Executive?

Main responsibilities include content creation and posting, community management and engagement, performance analysis and reporting, boosting posts, and trend monitoring and innovation.

How will my performance be evaluated?

Your performance will be evaluated based on engagement metrics, reach, traffic, conversions, and the overall effectiveness of social media strategies, along with regular reporting and insights.

Do we offer training or support for new employees?

While specific training details are not mentioned, employees are expected to work closely with the Head of Brand & Marketing and the wider team, which includes collaborative support.

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onefinestay

Enjoy the finest stays

Travel & Leisure
Industry
51-200
Employees
2010
Founded Year

Mission & Purpose

From beachside estates and historic homes to countryside villas and mountain chalets, we help our guests find their ideal home-from-home, whilst every stay is professionally managed to ensure an effortless and enjoyable rental experience. This includes a personal welcome, 24/7 guest support, extensive housekeeping and dedicated concierge services. Our unique approach to short and medium- term renting appeals to anyone looking for a vetted private place to stay and a premium hospitality experience to match.

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