FAQs
What is the main responsibility of the Social Media Manager at Red Bull UK?
The main responsibility is to maximize Red Bull UK's online reach and resonance through social media, driving platform growth, shaping creative strategy, and building meaningful connections with audiences.
What social media platforms will the Social Media Manager focus on?
The Social Media Manager will focus on Instagram, TikTok, YouTube, Strava, WhatsApp, Spotify, and culturally focused channels like Red Bull GMT and Red Bull Gaming Sphere.
What skills are required for this role?
Required skills include a proven track record of delivering organic views, hands-on experience with TikTok, YouTube, and Instagram growth, creative content ideation, editorial instincts, and strong written communication skills.
Is experience in agency management necessary for this position?
Yes, experience managing agencies and external partners is a requirement for this position.
What type of content will the Social Media Manager be responsible for?
The Social Media Manager will lead the creative ideation and execution of innovative, social-first content that resonates with UK culture, particularly in music, sport, and gaming.
How important is keeping up with trends for this role?
Keeping up with emerging trends, channels, and behaviors is crucial, as the Social Media Manager will need to translate these into actionable opportunities for Red Bull UK.
Will the Social Media Manager present strategies to senior stakeholders?
Yes, the Social Media Manager will be expected to present bold social strategies to senior stakeholders while delivering hands-on content and campaigns.
What is the company's stance on workforce diversity?
Red Bull values a highly diverse workforce and recognizes the importance of providing the freedom and responsibility for employees to realize their ideas and seize opportunities.
Will the Social Media Manager need to analyze social media performance?
Yes, a strong grasp of social analytics, insight generation, and performance reporting is essential for success in this role.
What qualities are valued in potential candidates for this role?
Candidates should possess an entrepreneurial mindset, be bold in their experimentation, and have a passion for pushing boundaries in digital content.