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Social Media Manager

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Red Bull

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • London

AI generated summary

  • You must have a track record of viral content success, experience in TikTok, YouTube, Instagram growth, strong analytics skills, community engagement, and a bold, creative mindset.
  • You will grow social media engagement, create innovative content, present strategies, manage budgets and partners, ensure quality, and identify new cultural opportunities.

Requirements

  • Proven track record of delivering millions of organic views across high-reach channels (publisher, broadcaster, creator, or media brand)
  • Deep understanding of what drives viral, shareable content — and the ability to explain it
  • Hands-on experience with TikTok, YouTube, and Instagram growth
  • Experience launching and scaling new social channels from scratch
  • A creative eye and the ability to ideate and produce viral content (examples required)
  • Demonstrable success growing social platforms significantly (with data to back it up)
  • Entrepreneurial mindset with a passion for pushing boundaries and “breaking the internet”
  • Sharp editorial instincts and exceptional written communication skills
  • Experience fostering and engaging online communities
  • Confident presenting strategy and influencing senior stakeholders
  • Skilled in filming, shooting, and basic editing
  • Experience managing agencies and external partners
  • Strong grasp of social analytics, insight generation, and performance reporting
  • Boldness to experiment early, learn fast, and lead from the front

Responsibilities

  • Grow Organic Reach & Engagement
  • Drive the growth of Red Bull UK’s social media presence across Instagram, TikTok, YouTube, Strava, WhatsApp, and Spotify, along with culturally focused channels like Red Bull GMT and Red Bull Gaming Sphere.
  • Develop and Deliver High-Impact Content
  • Lead creative ideation and execution of innovative social-first content that connects with millions daily and reflects the pulse of UK culture—particularly within music, sport, and gaming.
  • Be a Strategic and Creative Force
  • Present bold social strategies to senior stakeholders, while also delivering hands-on content and campaigns that move fast, engage audiences and generate buzz.
  • Manage Budgets, Agencies & Talent
  • Oversee external partners, agencies and any direct reports, ensuring best-in-class delivery and alignment with business goals.
  • Set the Standard
  • Maintain high-quality output across all platforms. Act as a content quality gatekeeper and tone-of-voice guardian for the UK market.
  • Spot New Opportunities
  • Monitor emerging trends, channels and behaviours - translating them into actionable opportunities for Red Bull UK to stay ahead in culture and content.

FAQs

What is the main responsibility of the Social Media Manager at Red Bull UK?

The main responsibility is to maximize Red Bull UK's online reach and resonance through social media, driving platform growth, shaping creative strategy, and building meaningful connections with audiences.

What social media platforms will the Social Media Manager focus on?

The Social Media Manager will focus on Instagram, TikTok, YouTube, Strava, WhatsApp, Spotify, and culturally focused channels like Red Bull GMT and Red Bull Gaming Sphere.

What skills are required for this role?

Required skills include a proven track record of delivering organic views, hands-on experience with TikTok, YouTube, and Instagram growth, creative content ideation, editorial instincts, and strong written communication skills.

Is experience in agency management necessary for this position?

Yes, experience managing agencies and external partners is a requirement for this position.

What type of content will the Social Media Manager be responsible for?

The Social Media Manager will lead the creative ideation and execution of innovative, social-first content that resonates with UK culture, particularly in music, sport, and gaming.

How important is keeping up with trends for this role?

Keeping up with emerging trends, channels, and behaviors is crucial, as the Social Media Manager will need to translate these into actionable opportunities for Red Bull UK.

Will the Social Media Manager present strategies to senior stakeholders?

Yes, the Social Media Manager will be expected to present bold social strategies to senior stakeholders while delivering hands-on content and campaigns.

What is the company's stance on workforce diversity?

Red Bull values a highly diverse workforce and recognizes the importance of providing the freedom and responsibility for employees to realize their ideas and seize opportunities.

Will the Social Media Manager need to analyze social media performance?

Yes, a strong grasp of social analytics, insight generation, and performance reporting is essential for success in this role.

What qualities are valued in potential candidates for this role?

Candidates should possess an entrepreneurial mindset, be bold in their experimentation, and have a passion for pushing boundaries in digital content.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.