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Social Media Manager, Channel Communications

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Airbnb

5d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • San Francisco
    Remote

AI generated summary

  • You should have experience in communications, strong leadership, excellent communication skills, project management expertise, and data analysis abilities, with a passion for the company's mission.
  • You will manage social media issues, analyze campaign effectiveness, coach your team, collaborate cross-functionally, create training materials, draft content, and support leadership when needed.

Requirements

  • Experience in relevant fields such as communications, customer service, strategy and project management
  • Leadership skills with proven track record in delivering impact in a regional team in a fast-paced environment
  • Excellent communication and interpersonal skills, both written and oral, with the ability to influence up, down, and across the organization
  • Strong business acumen, including problem-solving, analytical and critical thinking skills.
  • Experience leading new projects and initiatives from ideation to execution
  • Highly organized with the ability to track numerous projects and tasks
  • Confident and comfortable when working with members at various levels across multiple stakeholders and functions
  • Skilled at working with data tools to pull data/insights to build out reports and deep dives
  • Able to produce quality work within tight deadlines and adjust quickly to changes in priorities
  • Passion for Airbnb and the mission of the company, and ability to learn and improve on the go
  • Ability to work Monday through Friday for 9 hours per day (including a one-hour break) between 10 a.m. and 8 p.m. EST OR between 7 a.m. and 5 p.m PST. Your schedule may change to meet business needs and, where possible, we will take your availability into consideration.

Responsibilities

  • In-the-know of daily emerging issues across all social media channels
  • Assist with reporting and data collection: Quarterly reports, Work with Social Listening, deep dives, performance insights and quality
  • Evaluate the need for response strategies, communicating when necessary with leadership and POCs for alignment
  • Assess and measure campaign/project effectiveness
  • Regional Team management: Coaches team, delivers feedback, ensures high-level of performance
  • Initiate improvements to workflows, metrics, day-to-day processes
  • Stakeholder relations across CS and Comms: Ability to work cross functionally on Comms initiatives involving Community Support and Trust Operations, Policy, Regulatory, Corporate and Crisis Management
  • Create and deliver trainings/new process materials: Develop playbooks and guidance on best practice for social media rapid response
  • Support and drive initiatives/projects with regional/global impact
  • Draft/Approve copy and publish content across different channels
  • Assist with Lead’s duties while Lead is out of office and as needed

FAQs

Do we support remote work?

Yes, this position is US - Remote Eligible, allowing for remote work with some occasional in-office requirements.

What are the working hours for this role?

The working hours are Monday through Friday for 9 hours per day, including a one-hour break, between 10 a.m. and 8 p.m. EST or 7 a.m. and 5 p.m. PST.

Is there any travel involved in this position?

While the position is primarily remote, it may include occasional work at an Airbnb office or attendance at offsite events as agreed with your manager.

What qualifications are required for the Social Media Manager position?

Candidates should have experience in communications, customer service, strategy, and project management, along with leadership skills and a proven track record in a fast-paced environment.

What kind of experience is preferred for this role?

The ideal candidate should have experience in social media listening and responding to crises, as well as managing a team and working across various projects simultaneously.

Is there a focus on diversity and inclusion in the hiring process?

Yes, Airbnb is committed to working with a broad talent pool and encourages diverse individuals to apply, promoting innovation and engagement within the organization.

What does the pay range look like for this position?

The base pay range for this role is between $109,000 and $128,000 USD, and it may be subject to change based on various factors.

Will I receive support for professional development?

Yes, the Social Manager is expected to create and deliver trainings and develop playbooks, suggesting an emphasis on professional growth within the role.

How does the role handle crisis management on social media?

The Social Manager will evaluate response strategies for emerging issues and communicate with leadership for alignment, helping to protect and defend the Airbnb story on social media.

Is there a requirement for business travel?

There may be some travel involved for offsite events or meetings, but the role primarily supports remote work.

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Airbnb

Airbnb is a community based on connection and belonging.

Travel & Leisure
Industry
5001-10,000
Employees
2007
Founded Year

Mission & Purpose

Airbnb is an online platform that connects travellers with unique lodging options and experiences offered by hosts worldwide. The company allows hosts to rent out their properties, whether it's a spare room, an entire house, or even an unusual accommodation like a treehouse or boat, to travellers seeking a more personalised and local experience. Airbnb's ultimate mission is to create a world where anyone can belong anywhere, fostering a sense of belonging and cultural exchange among travellers and hosts. Their purpose is to enable people to explore new places, immerse themselves in different cultures, and build connections with local communities while offering hosts an opportunity to share their spaces and stories. By facilitating peer-to-peer hospitality, Airbnb aims to make travel more accessible, authentic, and enriching for people from all walks of life, while contributing to economic opportunities and sustainable tourism in various destinations.

Benefits

  • Comprehensive health plans

  • Paid volunteer time

  • Healthy food and snacks

  • Generous parental and family leave

  • Learning and development

  • Annual travel and experiences credit