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Social Media Manager with Italian Language (all genders)

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zooplus

Feb 6

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Madrid
  • Quick Apply

AI generated summary

  • You need 2-3 years in social media management, a relevant degree, strong analytical skills, creativity, fluency in English and Italian, and proficiency in social platforms and tools.
  • You will manage social media content, execute influencer campaigns, analyze performance, identify trends, and ensure brand consistency across channels while collaborating with various teams.

Requirements

  • Professional experience in the management of Social Media Accounts with 2-3 years relevant work experience in the area of Social Media, Communications or Online/Influencer Marketing
  • University degree in Economics, Marketing, Digital Media, Communications or related fields
  • A strong sense for Social Media & Influencer Content und Online Storytelling paired with an affinity for numbers and very good analytical skills
  • Social Media, Internet and Tech savvy with state of the art knowledge of trends in areas of Online Marketing, Social Media, Influencer Marketing and E-Commerce
  • Ability to find creative solutions, as well as a high level of initiative and reliability
  • Clear and effective written and verbal communication skills, strong interpersonal skills and a goal-driven as well as team-oriented working style
  • Proficient using of Social Media platforms (e.g. Facebook Business Manager, Instagram, YouTube, Pinterest) and (first) experience in using multi-social posting programs (e.g. Facelift, Hootsuite, Falcon.io or similar) as well as Influencer Marketing tools
  • Strong computer skills using Microsoft Office and Adobe Suites
  • Fluent in English and Italian language at native level

Responsibilities

  • You will be supporting the Social Media Teamlead in creating, planning, managing, monitoring and improving zooplus Social Media, Community and Influencer Relations strategy for all zooplus Social Media channels
  • You will be responsible for the conception and development of social media content as well as high level Social Media and Influencer campaigns executed globally in close collaboration with all other European Social Media Managers
  • Implement a comprehensive influencer marketing strategy aligned with overall marketing goals. Identify new opportunities and platforms for influencer partnerships to maximize brand reach and engagement
  • Plan, execute, and manage influencer marketing campaigns from conception to completion. Negotiate contracts and manage influencer agreements to ensure mutual benefit and brand alignment. Establish and nurture long-term relationships with key influencers and content creators
  • By ongoing identification of trends and technical developments in the social media & influencer marketing environment and executing innovative storytelling you continuously improve the social media presence further and help zooplus maintain its industry-leading position in online marketing
  • Build a Social Media Lovebrand: In your new role you will create social media content that inspires people to share. You will work closely with the zooplus Content Marketing, Campaign management, Vendor management and Own Brands team to ensure reflecting business goals within Social Media content
  • You will create thorough monthly Social Media & influencer marketing reports, ensure that all relevant KPIs are excelling and up to date and monitor the zooplus brand reputation in Social Media
  • You’ll be helping the Social Media Teamlead with reports to ensure performance and progress on all Social Media channels. In addition you shall ensure brand consistency in copy through tone, voice and terminology across all countries
  • You will be actively steering Own Brand/Supplier bookings and work alongside your teamlead to improve channel execution further
  • You will be supporting to drive the team competence cluster Meta/Pinterest/TikTok in order to develop/improve the channel strategy

FAQs

What is the primary focus of the Social Media Manager role at zooplus?

The primary focus is to support the Social Media Teamlead in creating, planning, managing, and improving zooplus's Social Media, Community, and Influencer Relations strategy across all platforms.

What qualifications are necessary for applying to this position?

Applicants should have professional experience in managing Social Media accounts (2-3 years), a university degree in relevant fields, strong analytical and creative skills, and proficiency in English and Italian at a native level.

Is experience with influencer marketing required?

Yes, candidates should have relevant experience in influencer marketing, including planning and executing campaigns and building relationships with influencers.

What types of marketing tools or software should candidates be familiar with?

Candidates should be proficient in using Social Media platforms (e.g., Facebook Business Manager, Instagram, YouTube, Pinterest) and have experience with multi-social posting programs (e.g., Facelift, Hootsuite, Falcon.io) as well as Influencer Marketing tools.

What is meant by "building a Social Media Lovebrand"?

Building a Social Media Lovebrand refers to creating engaging content that inspires people to share and connect with the brand, reflecting zooplus's business goals and values.

What metrics will the Social Media Manager be responsible for tracking?

The Social Media Manager will create monthly reports on social media and influencer marketing performance, ensuring that all relevant KPIs are monitored and the brand's reputation on social media is maintained.

What is the hybrid working model mentioned in the job description?

The hybrid working model allows for up to 40% of working days to be conducted from home, balancing in-office collaboration with remote work.

What additional benefits does zooplus offer its employees?

Benefits include a 20% discount in the zooplus shop, internal and external training, team events, 28 annual vacation days, private medical health insurance, and a hybrid working model.

Does zooplus prioritize diversity and inclusion within the workplace?

Yes, zooplus is committed to equal opportunity and values diversity and inclusion among all team members.

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zooplus

Europe's leading online pet supplier

Retail & Consumer Goods
Industry
1001-5000
Employees
1999
Founded Year

Mission & Purpose

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.