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Social Media Specialist

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Lenovo

17d ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Customer Relations
    Marketing
  • Morrisville

AI generated summary

  • You need a Bachelor's in Marketing/Communications, strong communication skills, social media experience, cross-functional teamwork ability, and data analytics proficiency (Power BI).
  • You will track social media metrics, monitor trends, educate teams, manage content calendars, and collaborate with cross-functional teams to create engaging content for brand channels.

Requirements

  • Bachalors degree in Marketing or Communications
  • Excellent written and verbal communication skills
  • Social media context experience (LinkedIn, X, Facebook)
  • Experience working cross-functionally with other groups internally
  • Data analytics experience (Power BI)

Responsibilities

  • Track and manage social campaign performance and social media engagement metrics.
  • Monitor social media trends, conversations, and competitive activities to identify opportunities for Lenovo.
  • Educate Lenovo teams on social media etiquette and train employees to become more involved on social media.
  • Manage content intake process and organize information in social editorial calendar.
  • Collaborate with cross-functional teams such as marketing, partner alliances, product, and corporate organization to ensure a cohesive social media strategy and execution.
  • Source and develop compelling content for Lenovo brand channels, employees etc.

FAQs

What is the primary responsibility of the Social Media Specialist at Lenovo?

The primary responsibility of the Social Media Specialist is to develop creative concepts in partnership with the social media manager and agency team, implement a world-class social media strategy, and manage Lenovo's social media presence across multiple platforms.

What qualifications are required for this position?

A Bachelor's degree in Marketing or Communications is required for this position.

What skills are preferred for candidates applying for the Social Media Specialist role?

Preferred skills include excellent written and verbal communication skills, experience with social media platforms (such as LinkedIn, X, and Facebook), experience working cross-functionally with internal groups, and data analytics experience (specifically with Power BI).

How does Lenovo measure the success of its social media campaigns?

Lenovo tracks and manages social campaign performance and social media engagement metrics to measure the success of its campaigns.

Is experience in data analytics important for this job?

Yes, experience in data analytics, particularly with tools like Power BI, is preferred for this role.

Will the Social Media Specialist work with other teams?

Yes, the Social Media Specialist will collaborate with cross-functional teams such as marketing, partner alliances, product, and corporate organizations to ensure a cohesive social media strategy and execution.

Is training provided for employees on social media etiquette?

Yes, the Social Media Specialist is responsible for educating Lenovo teams on social media etiquette and training employees to become more involved on social media.

Are there opportunities for career growth in this position?

Yes, this position offers opportunities for career growth as it involves developing and implementing strategies that contribute to brand awareness and audience engagement.

How does Lenovo approach innovation within its social media strategies?

Lenovo seeks individuals who challenge the ordinary and innovate, while also balancing effective execution in their social media strategies.

Are her equal opportunity employment practices in place at Lenovo?

Yes, Lenovo is an Equal Opportunity Employer and does not discriminate against any employee or applicant based on various protected classes.

Technology
Industry
10,001+
Employees
1984
Founded Year

Mission & Purpose

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world.