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Social Media Specialist

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COS

16d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You must be an expert in luxury fashion and TikTok, skilled in social media reporting, knowledgeable about regional platforms, adaptable, creative, and trend-focused with a global mindset.
  • You will implement social media strategy, optimize content, drive growth, analyze performance, collaborate with teams, develop tone, manage campaigns, and maintain platform relationships daily.

Requirements

  • Expert in luxury fashion and social media, with extensive knowledge of TikTok.
  • Proficient in social media reporting, including Dash Hudson equivalents and Google Analytics.
  • Strong understanding of social media boosting techniques.
  • Knowledgeable about regional social media platforms such as WeChat, Weibo, Line, and Kakao Talk.
  • Adaptable to changing priorities, balancing short-term needs with long-term strategy.
  • Creative and data-driven mindset.
  • Ability to think globally while identifying regional opportunities.
  • Continuously seeks out and monitors new trends and opportunities in the social media landscape.
  • Applies social media expertise to inform messaging and guide decision-making.

Responsibilities

  • Implement Social Media strategy, driving brand vision across all social media platforms (Instagram, TikTok, Facebook, Pinterest and YouTube)
  • An expert in luxury social media best practise to execute, measure and optimize campaigns and content across all social channels
  • Drive Social Media growth through a robust boosting strategy
  • Grow TikTok channel through content and community analysis, use findings to develop channel
  • Constantly evaluate performance, creating actionable insights to inform evolution of social-first content, delivering regular content reports (weekly, monthly, quarterly)
  • Partner with Social Media Art Director to brief and develop social media content for each channel
  • Collaborate with Copy, Digital Design, and Content teams to bring campaigns to live across different social touchpoints, develop stories for key brand moments, and brief Art Direction and Shoot teams. Additionally, develop tone-of-voice with the Copy team, providing competitor research and industry knowledge
  • Develop tone-of-voice with Copy team, providing competitor research and industry knowledge
  • Collaborate with regional paid teams for TikTok campaigns, providing insights and content plans, and work closely with regional social teams to ensure local channels (WeChat, Weibo, Line and Kakao Talk) follow social media brand guidelines
  • Maintain strong relationships with platform reps, identifying opportunities to develop channels
  • Lead meetings and workshops to continuously educate and evolve the social media channels
  • Alongside Social Media Coordinator implement the day-to-day running of all social media channels

FAQs

What is the job title for this position?

The job title is Social Media Specialist.

Where is the location of this job?

The position is based at our Head Office in London.

What type of contract is offered for this role?

This is a full-time permanent contract.

Are there opportunities for career development?

Yes, we offer extensive development opportunities around the globe.

Is the role focused solely on English-speaking platforms?

No, the role requires knowledge of regional social media platforms such as WeChat, Weibo, Line, and Kakao Talk.

What are the core responsibilities of the Social Media Specialist?

Core responsibilities include implementing social media strategies, optimizing campaigns, growing channels like TikTok, and collaborating with various teams to develop content.

What qualifications are required for this position?

Candidates should be experts in luxury fashion and social media, proficient in social media reporting, and adaptable to changing priorities.

What benefits do employees receive?

Employees receive a 25% staff discount, up to 25 days holiday, annual health checks, a pension scheme, and more.

Is there a focus on company values in the recruitment process?

Yes, alignment to company values is considered the most important characteristic for new hires.

What is the work culture at COS like?

COS promotes an inclusive, diverse, and equitable workplace, emphasizing collaboration and unique perspectives.

Will the Social Media Specialist lead workshops?

Yes, the specialist will lead meetings and workshops to educate and evolve the social media channels.

How will success be measured in this role?

Success will be evaluated through performance metrics, actionable insights, and regular content reports.

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COS

Modern, functional, considered design.

Fashion & Arts
Industry
1001-5000
Employees
2007
Founded Year

Mission & Purpose

COS, Collection Of Style, is for women and men who want modern, functional, considered design. Since our launch in 2007, we have opened stores worldwide, each one placed in a carefully considered location with a design concept that preserves buildings’ original features whilst creating a modern gallery space for our collection. Always exploring our original concept of favouring style over fashion, we like timeless design that lives beyond the season. Merging traditional methods with new techniques and innovative fabrics, we work hard to create fashion pieces that look and feel at once classic and modern. We hope you enjoy the attention to detail shown in every garment and the wide breadth of inspiration that defines our collections. We set the bar high at COS - we love welcoming new people, and work hard to provide an environment where everyone feels appreciated and valued. This means we celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background. The nature of our industry means a career at COS will always be fast paced. But it’s also one where initiative is encouraged, and your ambitions can be fulfilled. We do everything we can to bring out the best in our people and watch them grow. Without everyone’s energy and commitment, COS wouldn’t be the company it is today. Welcome!