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Social Media Specialist

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COS

19d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You must be an expert in luxury fashion and TikTok, proficient in social media analytics, skilled in boosting strategies, and knowledgeable about regional platforms. Creativity and adaptability are key.
  • You will implement social media strategies, drive growth across platforms, analyze performance, collaborate on content, maintain relationships with platform reps, and oversee daily operations.

Requirements

  • Expert in luxury fashion and social media, with extensive knowledge of TikTok.
  • Proficient in social media reporting, including Dash Hudson equivalents and Google Analytics.
  • Strong understanding of social media boosting techniques.
  • Knowledgeable about regional social media platforms such as WeChat, Weibo, Line, and Kakao Talk.
  • Adaptable to changing priorities, balancing short-term needs with long-term strategy.
  • Creative and data-driven mindset.
  • Ability to think globally while identifying regional opportunities.
  • Continuously seeks out and monitors new trends and opportunities in the social media landscape.
  • Applies social media expertise to inform messaging and guide decision-making.

Responsibilities

  • Implement Social Media strategy, driving brand vision across all social media platforms (Instagram, TikTok, Facebook, Pinterest and YouTube)
  • An expert in luxury social media best practice to execute, measure and optimize campaigns and content across all social channels
  • Drive Social Media growth through a robust boosting strategy
  • Grow TikTok channel through content and community analysis, use findings to develop channel
  • Constantly evaluate performance, creating actionable insights to inform evolution of social-first content, delivering regular content reports (weekly, monthly, quarterly)
  • Partner with Social Media Art Director to brief and develop social media content for each channel
  • Collaborate with Copy, Digital Design, and Content teams to bring campaigns to life across different social touchpoints, develop stories for key brand moments, and brief Art Direction and Shoot teams. Additionally, develop tone-of-voice with the Copy team, providing competitor research and industry knowledge
  • Develop tone-of-voice with Copy team, providing competitor research and industry knowledge
  • Collaborate with regional paid teams for TikTok campaigns, providing insights and content plans, and work closely with regional social teams to ensure local channels (WeChat, Weibo, Line, and Kakao Talk) follow social media brand guidelines
  • Maintain strong relationships with platform reps, identifying opportunities to develop channels
  • Lead meetings and workshops to continuously educate and evolve the social media channels
  • Alongside Social Media Coordinator implement the day-to-day running of all social media channels

FAQs

What is the job title for this position?

The job title is Social Media Specialist.

What company is hiring for this position?

COS is the hiring company.

What are the main responsibilities of the Social Media Specialist?

The main responsibilities include implementing social media strategy, measuring and optimizing campaigns, growing the TikTok channel, evaluating performance, collaborating with various teams, and managing day-to-day social media activities.

What social media platforms will the specialist focus on?

The specialist will focus on Instagram, TikTok, Facebook, Pinterest, and YouTube.

Is experience in luxury fashion required for this role?

Yes, expertise in luxury fashion and knowledge of social media, particularly TikTok, is required.

What qualifications are needed to succeed in this role?

Candidates need to have a strong understanding of social media boosting techniques, proficiency in social media reporting, adaptability, a creative and data-driven mindset, and the ability to identify both global and regional opportunities.

What is the work arrangement for this position?

The position is a full-time permanent contract with a hybrid work arrangement based at the Head Office in London.

Are there benefits associated with this position?

Yes, benefits include a 25% staff discount, holiday, health checks, pension scheme, discounts on activities, cycle to work scheme, discounted gym membership, and private health & dental care.

Is there an emphasis on diversity and inclusion at COS?

Yes, COS is committed to creating and maintaining inclusive, diverse, and equitable workplaces and considers all diversity dimensions in their recruitment process.

Will the Social Media Specialist work with other teams?

Yes, the specialist will collaborate with teams such as Copy, Digital Design, and Content to bring campaigns to life across different social touchpoints.

How frequently will performance evaluations and content reports be created?

Performance evaluations and content reports will be created regularly, including weekly, monthly, and quarterly updates.

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COS

Modern, functional, considered design.

Fashion & Arts
Industry
1001-5000
Employees
2007
Founded Year

Mission & Purpose

COS, Collection Of Style, is for women and men who want modern, functional, considered design. Since our launch in 2007, we have opened stores worldwide, each one placed in a carefully considered location with a design concept that preserves buildings’ original features whilst creating a modern gallery space for our collection. Always exploring our original concept of favouring style over fashion, we like timeless design that lives beyond the season. Merging traditional methods with new techniques and innovative fabrics, we work hard to create fashion pieces that look and feel at once classic and modern. We hope you enjoy the attention to detail shown in every garment and the wide breadth of inspiration that defines our collections. We set the bar high at COS - we love welcoming new people, and work hard to provide an environment where everyone feels appreciated and valued. This means we celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background. The nature of our industry means a career at COS will always be fast paced. But it’s also one where initiative is encouraged, and your ambitions can be fulfilled. We do everything we can to bring out the best in our people and watch them grow. Without everyone’s energy and commitment, COS wouldn’t be the company it is today. Welcome!