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Specialist, Digital Marketing

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Bell

10d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Business, Operations & Strategy
  • Toronto
  • 2d left

AI generated summary

  • You need a relevant degree, 3-5 years in digital marketing, strong analytics skills, proficiency in key tools, excellent communication, project management abilities, and UX knowledge.
  • You will develop digital marketing strategies, analyze performance data, conduct A/B testing, collaborate with teams, and optimize campaigns to drive traffic and enhance online sales.

Requirements

  • Critical Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-5 years of proven experience in marketing or a related field, with a strong focus on driving digital sales and/or improving digital functionality through capital planning.
  • Extensive knowledge of digital marketing principles, strategies, and best practices.
  • Strong analytical and data interpretation skills, with the ability to translate data into actionable insights.
  • Proficiency in using marketing tools and platforms, including Microstrategy, Google Analytics, Adobe Analytics.
  • Excellent communication, presentation, and interpersonal skills, with the ability to effectively communicate complex technical information to both technical and non-technical audiences.
  • Proven ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Demonstrated ability to work independently and as part of a team, collaborating effectively with cross-functional teams.
  • Strong understanding of website design, user experience (UX), and conversion optimization principles.
  • Experience with stakeholder management, business case development, and organizational skills.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on enhancing website functionality through effective capital investment planning, as well as growing online sales through implementation of initiatives to maximize traffic and conversion.
  • Identify digital functionality gaps and develop business cases to determine sales and revenue opportunity, ensuring efficient allocation of resources and maximizing return on investment.
  • Collaborate with cross-functional teams, including digital operations, media, capital planning, sales, and marketing, to ensure seamless prioritization and integration of digital functionality and marketing initiatives.
  • Conduct thorough market research and competitor analysis to identify opportunities and optimize digital marketing functionality and campaigns.
  • Design, execute, and analyze A/B testing experiments to enhance website traffic, performance, user experience, and conversion rates.
  • Analyze website traffic, user behavior, and conversion data to identify areas for improvement and optimize digital marketing strategies.
  • Monitor and analyze weekly digital impacts from key seasonal or quarterly marketing campaigns, ensuring that we are generating sizable subscriber lift with advertising spend.
  • Utilize a variety of digital marketing tools and platforms, including Google Analytics and Adobe Analytics to track performance, measure results, and optimize campaigns.
  • Effectively communicate digital marketing insights and recommendations to stakeholders, including senior management and cross-functional teams.

FAQs

What is the job title for this position?

The job title for this position is Specialist, Digital Marketing.

Where is the job location?

The job location is Canada: Ontario, Toronto, and Canada: Quebec, Montreal.

What type of work arrangement is offered?

The work arrangement is hybrid, requiring successful candidates to be based in Canada and report to a Bell office for a minimum of 3 days a week.

What are the educational requirements for this position?

A Bachelor's degree in Marketing, Business Administration, or a related field is required.

How many years of experience are necessary for this role?

3-5 years of proven experience in marketing or a related field is required.

What digital marketing tools should candidates be proficient in?

Candidates should be proficient in using tools and platforms such as Microstrategy, Google Analytics, and Adobe Analytics.

Is knowledge of French required for this position?

Adequate knowledge of French is required for positions in Quebec.

What is the application deadline for this role?

The application deadline for this role is September 17, 2024.

What kinds of benefits does Bell offer to its employees?

Bell offers a comprehensive compensation package including medical, dental, vision, and mental health benefits, as well as a 35% discount on services and access to exclusive partner offers.

How will the company assess parts of the application?

Artificial intelligence may be used to assess parts of the application.

Can individuals requiring accommodations during the hiring process make requests?

Yes, individuals who may require accommodations are encouraged to let the company know.

Is experience with stakeholder management a requirement for this position?

Yes, experience with stakeholder management is one of the qualifications for this position.

What is the primary focus of the Specialist, Digital Marketing role?

The primary focus is on driving net subscriber and revenue growth for Bell and Virgin brands through digital marketing initiatives and enhancements to website functionality.

Bell

#BellForBetter / #MieuxPourTous

Telecommunications
Industry
1-10
Employees
1880
Founded Year

Mission & Purpose

Bell is Canada's largest communications company providing advanced Bell broadband wireless, Internet, TV, media and business communications services. Founded in Montréal in 1880, Bell is wholly owned by BCE Inc. To learn more, please visit Bell.ca or BCE.ca Through Bell for Better, we are investing to create a better today and a better tomorrow by supporting the social and economic prosperity of our communities. This includes the Bell Let's Talk initiative, which promotes Canadian mental health with national awareness and anti-stigma campaigns like Bell Let's Talk Day and significant Bell funding of community care and access, research and workplace initiatives throughout the country. To learn more, please visit Bell.ca/LetsTalk