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Specialist, Field Marketing

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Red Bull

21d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    People, HR & Administration
  • Boise

AI generated summary

  • You need 1-3 years of marketing experience, leadership skills, analytical and project management abilities, creativity, a Bachelor's degree, fluency in English, and a valid US driver's license.
  • You will engage students to drive brand trial, manage Student Marketeers, create campus initiatives, support events, track performance, and ensure effective product visibility while embodying Red Bull values.

Requirements

  • 1-3 years marketing experience
  • Experience in leading teams and managing people
  • Leadership, motivation and ability to cultivate a team environment.
  • Analytical, planning, budgetary and project management competencies.
  • Creative mind with a track record of putting new ideas into practice and assessing results.
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage
  • Must have valid US driver’s license

Responsibilities

  • Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region. Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university. Work with your team to create exciting and relevant university initiatives that build brand and can love among students. Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program. Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base. Manage sampling requests externally and internally, ensuring these align with wider priorities. Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
  • Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities. Implement and uphold the national recruitment, on-boarding and training modules for consistency. Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give pipeline opportunities for development to the ‘top’ performing Student Marketeers Lead a strong Team Leader program PREMIUM APPEAL OF LOCAL PRIDE
  • Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, in market and on campus, with a focus on participation. Support in delivering a program with the right balance and involvement of 3rd party event properties in the right sport/culture scenes, on and off campus. Identify collegiate and market level local opinion leaders in relevant Red Bull scenes and work with the FMM to bring them to the World of Red Bull. Be instrumental in the implementation of national and global events/projects with excellence. Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers. Activate National pillars, events and Global Brand Projects in & around universities encompassing the core program objectives.
  • Work closely with the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives. Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early. Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience (eg. ‘focus groups’). Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
  • Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are. Drive efficiencies in our programs, using program tools to ensure we are set up for success Support the local logistics system to ensure you have the right tools, warehousing, and management in place to support the local needs succeeding in premium appearance and tool management. Support the national operations team to manage product stock with discipline. Regular maintenance and management of program tools, Mini fleet and other branded items in a premium manner.

FAQs

What is the primary role of the Field Marketing Specialist?

The primary role of the Field Marketing Specialist is to support the Field Marketing Manager in driving Red Bull's brand presence in their local market, engaging consumers, and implementing innovative marketing initiatives aligned with global and national strategies.

How many years of marketing experience are required for this position?

The position requires 1-3 years of marketing experience.

Is team leadership a part of this role?

Yes, the Field Marketing Specialist is responsible for leading and managing a local team of Student Marketeers.

What types of marketing initiatives will I be involved in?

You will be involved in initiatives related to consumer collecting, sports, culture, and communications, as well as local events and marketing opportunities that resonate with the community.

Is creativity important for this position?

Yes, a creative mindset is essential, as the role requires developing and executing new ideas that are locally relevant and assessing their results.

What qualifications are needed for the role?

A Bachelor's degree or equivalent work experience is required, along with fluency in English and a valid US driver's license.

What kind of support and training will I receive?

You will receive support in recruiting, onboarding, and training, along with resources to empower your team members in achieving their goals.

Will I have opportunities to promote Red Bull events?

Yes, you will help create and support events that align with Red Bull's brand values and engage consumers both on campus and in the local market.

What type of benefits can I expect if hired for this position?

Benefits include comprehensive medical, dental, and vision plans, 401k match, family leave, PTO, paid holidays, pet and legal insurance, life insurance, and tuition reimbursement.

Is this position available to international applicants?

Yes, the position is open to U.S. citizens, U.S. permanent residents, or individuals who are authorized to work in the United States on a valid visa.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.