Specialist II, Integrated Retail Marketing WE - Converse (m/f/d)

Converse

14d ago

Applications are closed

Job
Full-time
Mid & Senior Level
Customer Relations
Marketing
Berlin

Requirements

Demonstrated success in managing retail campaigns across
digital and wholesales platforms.
Experience in executing end-to-end marketing campaigns, from initial
concept to final analysis.
Track record of project managing marketing initiatives from conception
to completion. Include examples of coordinating with diverse teams and external
partners.
Evidence of staying current with youth culture and trends.
Showcase campaigns or initiatives that successfully engaged younger demographics.
Experience in leading relationships with agencies and external suppliers
Strong connection to (pop) culture, music and the Berlin / German creative community.

Responsibilities

Partner with the Senior Supervisor of Integrated Retail Marketing WE to design, develop, and execute Converse DE's strategic plan in the short and mid-term, playing a crucial role at every phase.
You will identify territory needs and opportunities, ensuring alignment between Brand objectives and commercial goals.
You will execute campaigns with excellence, safeguarding the Brand and implementing Brand guidelines in all account activities.
Additionally, you will establish relationships with top-tier agency partners, optimizing the consumer's omnichannel experience by focusing on key trade zones and digital channels to drive conversion and sell-through.
Collaborate with other functions of the Brand Team (Brand Marketing, Brand Creative, Digital Marketing, Influencer Marketing, Communications) to ensure consistency of plans and drive true omnichannel executions.
You will set clear KPIs upfront, optimizing plans during and after campaign periods to ensure success.
Develop and maintain solid relationships with wholesale accounts based on reliability and mutual trust, fostering a one-team way of working and a win-win mindset.
Manage the budget, ensuring plans are executed within estimates, invoices are received and paid on time per Nike's stewardship policy, and regularly updating the Retail Brand Operations Coordinator with the current budget status.

FAQs

Where is the location for this job?

The job is based in Berlin, Germany.

What is the main objective of the Integrated Retail Marketing Specialist II role?

The main objective is to serve and drive demand for creators across all segments of the marketplace construct and drive sustainable growth for Converse.

What type of projects will the Specialist II be working on?

The Specialist II will lead and execute retail marketing projects across various segments, focusing on Sport and Fashion, and creating elevated experiences for the DE marketplace.

What qualifications are required for this position?

Candidates should have demonstrated success in managing retail campaigns, experience in executing end-to-end marketing campaigns, project management skills, a strong connection to youth culture, and experience in leading relationships with agencies.

What kind of relationship will the Specialist II need to maintain with wholesale accounts?

The Specialist II should develop and maintain solid relationships with wholesale accounts based on reliability and mutual trust, fostering a collaborative working environment.

Who will the Integrated Retail Marketing Specialist II report to?

The Specialist II will report to the Senior Supervisor of Integrated Retail Marketing WE, also based in Berlin.

What is the application closing date for this position?

The application closing date is 19th March 2025.

Will there be opportunities to collaborate with other teams within Converse?

Yes, the Specialist II will collaborate with various functions of the Brand Team such as Brand Marketing, Brand Creative, Digital Marketing, Influencer Marketing, and Communications.

Is there a focus on digital channels in this role?

Yes, the role emphasizes optimizing the consumer's omnichannel experience by focusing on key trade zones and digital channels to drive conversion and sell-through.

Is experience in the Berlin creative community favorable for this position?

Yes, a strong connection to (pop) culture, music, and the Berlin/German creative community is preferred for this role.

Converse

Retail & Consumer Goods

Industry

1001-5000

Employees

1908

Founded Year

Mission & Purpose

In some ways, you know us. Converse has been making Chuck Taylor All Star and One Star sneakers since we started over a century ago, and now we work to make new street style classics. What you wear defines sport, street, and creative culture, and we’ve been redefining it with you all along. When you wear Converse products, you create a culture of authentic street style simply by being yourself. Whether they’re on the feet of a ‘70’s basketball star in a history book or on the street with you today, Chucks have always signified cool...because you wear them. We don’t know where you’ll go, but we know you’ll take Converse to the future with you.