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Sr. Communications Manager, APAC Benefits, Amazon Benefits

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Amazon

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Bangalore, +1

AI generated summary

  • You need a bachelor’s degree, 7+ years in communications, fluency in English, experience in health/wellness marketing, strong organizational skills, and ability to manage diverse stakeholder communications.
  • You will craft and execute communication strategies for APAC benefits, manage editorial calendars, create content, analyze metrics, and ensure consistency across channels to engage employees.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or related discipline.
  • 7+ years in an internal communications, corporate communications, marketing, or public relations role, where grammatical and material accuracy were essential.
  • Professional experience managing multi-channel communications campaigns end-to-end, from strategic planning through execution and measurement.
  • Speaking, writing, and reading fluency in English.
  • Health, wellness, or employer brand marketing experience.
  • Experience leading communications programs across a range of countries, cultures, and business units.
  • Experience using artificial intelligence for writing and editing.
  • Experience developing creative, effective approaches to reaching a diverse, remote, and mobile workforce.
  • Strong organizational skills and proven program management covering multiple projects and diverse goals.
  • Experience driving direction and alignment across multiple stakeholders in a highly cross-functional organization.
  • Ability to easily transition from high-level strategic thinking to detailed execution.
  • Experience working closely with and influencing senior leaders.
  • Ability to exercise critical thinking and high judgment, particularly in narrow timeframes.
  • Work samples demonstrating the communications campaigns you’ve delivered.
  • Experience with one or more of the following is a plus but not required: 1) developing and editing basic HTML templates, 2) Tableau, QuickSight, or similar data visualization tool, 3) Adobe design programs including Photoshop, Illustrator, and InDesign, 4) email marketing platforms (Pardot, Marketo, etc).

Responsibilities

  • Develop and execute communication strategies that drive Amazonians in APAC to understand and engage with their benefits.
  • Manage country-level editorial calendars that align with key benefits initiatives and priorities in APAC (i.e., enrollment windows); contribute to regional and global benefits campaigns.
  • Manage end-to-end communications plans: analyze business needs, develop content and channel strategies, create and manage project plans, and use mechanisms to ensure programs are on track.
  • Write crisp, compelling copy to raise the bar on user-friendly communications that are easy for employees to consume and understand.
  • Work with in-country stakeholders (benefits consultants, benefits operations, DEI teams, etc.) to understand local nuances and adapt global or regional content for a local audience.
  • Ensure all content is factually accurate, grammatically correct, and adheres to our internal communication tenets and tone of voice.
  • Partner with internal stakeholders to define success metrics; regularly report updates and results; and use data to drive employee engagement.
  • Understand and respond to testing metrics and performance data to define, adjust, and influence the direction of content and communications.
  • Coordinate across internal partners and channels to embed benefits messaging into a variety of channels, ensuring consistency across all employee touchpoints; look for opportunities to leverage new channels.
  • Work backwards from the customer, understand your audience, and design communications plan accordingly.

FAQs

What is the main responsibility of the Sr. Communications Manager for APAC Benefits?

The main responsibility is to develop and execute communication strategies that drive employee engagement with Amazon's benefits offerings across several APAC countries, including managing editorial calendars, and coordinating multi-channel communications campaigns.

Where is this position based?

This position can be based in either Bangalore or Hyderabad.

What qualifications are required for this role?

A Bachelor’s degree in Marketing, Communications, Journalism, English, or a related discipline, along with 7+ years of experience in internal communications, corporate communications, marketing, or public relations, is required.

Is fluency in languages other than English necessary for this role?

No, speaking, writing, and reading fluency in English is the only language requirement specified for this role.

What experience is preferred for candidates applying for this position?

Preferred qualifications include experience in health and wellness or employer brand marketing, leading communications programs across diverse cultures and countries, and using artificial intelligence for writing and editing.

Will I be managing a team in this role?

No, this is an individual contributor role, reporting to the APAC Benefits Communications Leader.

Are there opportunities to work on creative projects in this position?

Yes, the role involves developing creative, effective approaches to reach a diverse workforce and may include working with design programs such as Photoshop, Illustrator, and InDesign as a plus.

Is there a focus on data-driven decision-making in this role?

Yes, candidates are expected to define success metrics, report updates, and use data to drive employee engagement and influence communications direction.

Does this role involve collaboration with stakeholders?

Yes, the role requires working closely with various internal stakeholders, including benefits program owners, to ensure consistent messaging and effective communication strategies.

Is experience with email marketing platforms considered a plus for this position?

Yes, experience with email marketing platforms like Pardot, Marketo, or similar tools is considered a plus but not required for this role.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.