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Sr Manager, Data Outcomes & Attribution

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The Walt Disney Company

Jan 26

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • New York
    Remote

AI generated summary

  • You need 8+ years in digital media/data, a BA/BS in a related field, data matching expertise, knowledge of brand effectiveness, strong measurement skills, and excellent communication abilities.
  • You will develop measurement products, lead client consultations, design research, onboard data providers, create case studies, and educate sales teams on measurement solutions.

Requirements

  • 8+ years of Experience in digital, digital video/TV, or media-focused data businesses
  • BA/BS is communications, data analytics, social sciences or related field required
  • Graduate degree desired
  • Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
  • Strong knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
  • Expertise in measurement theory and research design
  • Must have a comprehensive understanding of the media business
  • Must have excellent presentation and writing skills
  • Experience with attribution/ROI, brand lift vendors or data providers is a plus
  • SQL experience is a plus
  • Must be a team player with the ability to build relationships with both internal and external clients

Responsibilities

  • Develop in-house measurement products and offerings, with both proprietary and 3rd party data, that will help demonstrate Disney’s impact on clients’ ROI and business outcomes
  • Oversee and lead consultation conversations with clients directly; design and create the measurement strategy and approach. Present and explain new concepts to internal and external clients
  • Working with a variety of external data providers and internal teams, to design research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
  • In partnership with the Data Science & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
  • Create vision, develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
  • Position Disney as a thought leader in innovative research by scoping custom analyses that align with Disney data strategy
  • Lead a team and support them in the execution of custom research studies
  • Educate Disney Advertising Sales team on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results

FAQs

What is the primary focus of the Sr. Manager, Data Outcomes & Attribution role?

The primary focus is to lead a team in managing projects and analyses that demonstrate the effectiveness of Disney as an advertising platform and drive measurable results for clients.

What qualifications are required for this position?

A BA/BS in communications, data analytics, social sciences, or a related field is required, along with 8+ years of experience in digital, digital video/TV, or media-focused data businesses. A graduate degree is desired.

What skills are essential for the Sr. Manager role?

Essential skills include strong knowledge of brand effectiveness and attribution methodologies, expertise in measurement theory and research design, excellent presentation and writing skills, and a comprehensive understanding of the media business.

Will the Sr. Manager be responsible for client interactions?

Yes, the role involves overseeing and leading consultation conversations with clients, designing measurement strategies, and presenting new concepts to both internal and external stakeholders.

Is experience with SQL necessary for this position?

While SQL experience is a plus, it is not explicitly required for the position.

How is the team's impact on Disney's measurement capabilities communicated?

The team is responsible for creating vision, developing, and marketing case studies that demonstrate the power of Disney's measurement capabilities and building reports for sellers to utilize with clients.

What is the hiring range for this position?

The hiring range for this remote position is $143,600 - $192,600 per year, which may vary based on geographic region, internal equity, and the candidate’s knowledge, skills, and experience.

Are bonuses or incentives included in the compensation package?

Yes, a bonus and/or long-term incentive units may be provided as part of the compensation package, along with a full range of medical, financial, and other benefits.

Does the role support professional development and learning opportunities?

Yes, the position involves educating the Disney Advertising Sales team on full funnel measurement solutions, which supports ongoing professional development and learning.

Is prior experience with attribution/ROI or brand lift vendors important for this role?

Yes, experience with attribution/ROI, brand lift vendors, or data providers is considered a plus for this position.

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The Walt Disney Company

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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