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Strategic Insights Lead, Large Customer Sales

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Google

7d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • New York

AI generated summary

  • You need a bachelor's degree, 7 years in advertising or related fields, strong analytical and communication skills, and experience in consumer insights and strategic influence.
  • You will analyze data for industry insights, support research on Government and Advocacy, create event keynotes, collaborate with leadership, and drive thought leadership strategies.

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience in advertising sales, marketing, consulting, or media (e.g., search, social, mobile, display, and video media).
  • Preferred qualifications:
  • 7 years of experience driving work independently, and working cross-functionally to influence priorities/strategy.
  • Experience in consumer and market insights and understanding of competitive trends and opportunities.
  • Ability to see granular as well as big-picture challenges.
  • Excellent communication, project management, analytical, and organizational skills.

Responsibilities

  • Pair first and third-party data analysis to develop fresh industry, consumer, and engaged views with clear business and marketing implications to accelerate client's growth.
  • Support the team’s Research Lead in development of Government and Advocacy-focused primary research studies. Craft narratives leveraging the research to unlock new growth opportunities for clients.
  • Own development of keynote(s) for critical industry events and conferences. Lead cohesion throughout event content to persuade clients to think and act differently.
  • Partner closely with vertical leadership to ensure their go-to-market perspective positions them as trusted thought leaders across the industry.
  • Develop and drive the vertical's thought leadership strategy, including effective prioritization around highest impact initiatives.

FAQs

What are the minimum qualifications for the Strategic Insights Lead position?

The minimum qualifications require a Bachelor's degree or equivalent practical experience, along with 7 years of experience in advertising sales, marketing, consulting, or media.

What are the preferred qualifications for this role?

The preferred qualifications include 7 years of independent work and cross-functional collaboration experience, experience in consumer and market insights, the ability to see both granular and big-picture challenges, and excellent communication, project management, analytical, and organizational skills.

What are the key responsibilities of the Strategic Insights Lead?

Key responsibilities include developing industry and consumer views through data analysis, supporting the Research Lead in Government and Advocacy-focused studies, owning the development of keynotes for industry events, partnering with vertical leadership on go-to-market strategies, and driving the vertical's thought leadership strategy.

What is the expected salary range for this position?

The US base salary range for this full-time position is $138,000-$205,000, in addition to bonuses, equity, and benefits.

Can I work fully remote in this position?

The position allows for flexible working locations, but specific remote work arrangements may vary; it's advisable to discuss this with the recruiter during the hiring process.

What types of industries will I be working with as a Strategic Insights Lead?

You will primarily be working with the Government and Advocacy sector, focusing on crafting narratives and strategies for growth opportunities within this vertical.

Does this job require travel?

While the job description does not explicitly state travel requirements, developing keynotes for industry events and conferences may imply some level of travel.

Are there opportunities for advancement in this role?

Yes, given the strategic nature of this role within Google's Large Customer Sales team, there are likely opportunities for career growth and advancement depending on performance and contributions to the company.

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Google

Technology
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.