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Strategy Program Manager, Omnichannel Experiences

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Genentech

21d ago

  • Job
    Full-time
    Mid & Senior Level
  • Business, Operations & Strategy
  • $124.3K - $230.9K
  • San Francisco

AI generated summary

  • You have 3-6 years of omnichannel marketing experience, strong knowledge of key platforms, tying metrics to outcomes, and ability to apply trends to business strategy. MBA preferred, experience in healthcare/pharma/biotech a plus.
  • You will work on accelerating omnichannel experiences strategy, collaborating with various teams to deliver great patient & customer experiences and drive business impact.

Requirements

  • You have a Bachelor's degree and 3 - 6 years of experience across varying roles with significant time in omnichannel marketing, customer relationship management
  • You are strongly familiar with omnichannel experiences including key omnichannel and program management platforms (e.g. Customer Data Platforms (CDP), predictive learning machines, recommendation engines, Customer Relationship Management (CRM), customer experience (CX), Jira, Confluence)
  • You are experienced in tying omnichannel marketing metrics to business outcomes and omnichannel marketing strategy with operations
  • You have the ability to apply knowledge of current omnichannel and customer/patient trends to Genentech’s business needs and enterprise-level strategy
  • You are able to assist in the creation of capabilities and use case plans as well as designing fit-for-purpose solutions
  • You can influence and mobilize others, have highly-developed planning and communication skills, bias for action, strong sense of immediacy, and drive to achieve objectives.
  • Preferred Skills:
  • MBA or other related graduate level degree
  • Experience in health care, pharmaceutical, or biotech industries

Responsibilities

  • You will work with the Omnichannel Experiences Senior Strategy Manager to enable the delivery and acceleration of XO omnichannel experience strategies and capabilities across the organization - ensuring the progress towards delivering great patient & customer experiences and business impact.
  • You will also work cross-functionally with Field (Customer Engagement), Marketing, Medical, channel product owners, IT partners, platform leads, and data strategy/science teams on prioritized activations and initiatives that will look to deliver omnichannel experiences.
  • Maximize business outcomes by assisting in the building and gathering of business requests to then work cross-functionally to ensure enablement of omnichannel experiences, support the short- and long-term opportunities and use cases developed for XO Omnichannel Experiences.
  • From an operational model perspective, you will partner with the Omnichannel Experiences Director to act as a conduit between the Omnichannel Experiences Team and Next Best Action Product Teams, as well as aiding in the enablement , discovery, implementation and upskilling of use cases across the two capabilities.
  • You will also partner with the Omnichannel Experiences Senior Strategy Manager to facilitate and manage conversations and meetings with the Digital Experience Team members to explore, ideate, design, and prioritize new use cases to advance patient & customer experiences and campaign performance and execute and scale them across Genentech.
  • This position is based in South San Francisco and relocation benefits are not available

FAQs

What is the primary focus of the Strategy Program Manager, Omnichannel Experiences role?

The primary focus of this role is to assist in developing and scaling Omnichannel Experiences strategy and delivery within Experience Operations (XO), focusing on the intersection of digital, field, in-person, and other channels in which Genentech operates.

What are some key responsibilities of the Strategy Program Manager, Omnichannel Experiences?

Some key responsibilities include enabling the delivery and acceleration of Omnichannel Experiences strategies, collaborating cross-functionally with various teams, maximizing business outcomes through prioritized activations, and partnering with Next Best Action Product Teams to enable and implement use cases.

What qualifications are necessary for the Strategy Program Manager, Omnichannel Experiences role?

Candidates should have a Bachelor's degree and 3-6 years of experience in omnichannel marketing and customer relationship management. Familiarity with key omnichannel platforms and tying marketing metrics to business outcomes is essential. Strong planning, communication, and influencing skills are also important.

What additional skills or qualifications are preferred for this role?

An MBA or related graduate level degree is preferred, as well as experience in healthcare, pharmaceutical, or biotech industries. Knowledge of current omnichannel and customer trends, as well as the ability to design fit-for-purpose solutions and mobilize others, are also beneficial.

Science & Healthcare
Industry
10,001+
Employees
1976
Founded Year

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