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Student Marketeer - Morris Brown College

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Red Bull

2mo ago

  • Job
    Part-time
    Entry Level
  • Marketing
  • Atlanta

AI generated summary

  • You must be 18+, have a valid U.S. driver's license, be a college student, fluent in English, work flexible hours, know the local campus & city scene, well-connected, enjoy project management, be a team player, represent Red Bull, and willing to travel occasionally.
  • You will represent Red Bull by engaging with consumers through product sampling, creating a campus marketing plan, building relationships with local accounts, and ensuring brand visibility and availability. Collaborate with the team to deliver executional excellence and share insights for business development.

Requirements

  • At least 18 years of age
  • Must have a valid U.S. Driver's License
  • University or college enrollment required
  • Fluent in English; additional languages are considered an advantage
  • Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week
  • Immersed in student life with an understanding of the collegiate landscape and local city including behind-the-scenes activities and hot-spots
  • Connected with a diverse range of influential groups and individuals on campus
  • Affinity for project management, working 'behind the scenes', and winning sales
  • A team player, willing to represent Red Bull with branded outfits, onboard the Red Bull Mini
  • Travel 0-10%
  • Permanent

Responsibilities

  • Brand representation:
  • Represent the brand in a premium way through product sampling to consumers and competently answering any questions.
  • Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time.
  • Build a tailored campus plan which engages students and brings the brand to life at the university/college.
  • Create a network and maintain relationships with important local individuals.
  • Promote brand engagement on your social media handles through authentic content.
  • Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers
  • Sales support:
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in accounts, on your campus, and in your area.
  • Collaborate with sales to open new distribution points for Red Bull within your university/college campus and beyond.
  • Bring the brand to life using relevant Red Bull assets to keep Red Bull top of mind in sales accounts.
  • Ensure perfect execution of defined store standards
  • Collaboration and execution:
  • Deliver executional excellence by abiding by brand standards and showing love for the details in all areas of your role.
  • Share ideas and collaborate with the team through regular face-to-face and online interactions.
  • Plan and report your activities through the dedicated online platform promptly and with accuracy.
  • Contribute to developing the business by providing local insights and overall opportunities.

FAQs

What is the role of a Student Marketeer at Morris Brown College?

As a Student Marketeer at Morris Brown College, your role is to increase brand awareness and product understanding of Red Bull among students on campus and in the city. You will work to reach new consumers, engage with university students, and manage the Red Bull brand at a student level.

Who will I report to as a Student Marketeer at Morris Brown College?

You will report to the local Brand Marketing Specialist as a Student Marketeer at Morris Brown College.

What tasks will I be responsible for as a Student Marketeer?

As a Student Marketeer, you will be responsible for engaging with consumers and customers, answering product-related questions, working at Red Bull events to provide a memorable brand experience, and increasing sales on campus.

What qualities are important for a successful Student Marketeer at Morris Brown College?

Key qualities for a successful Student Marketeer include flexibility, creativity, collaboration, and a passion for the Red Bull brand. Having a strong understanding of the target group and being able to effectively communicate and engage with students is also important.

Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.