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Student Marketeer - University California, Berkeley

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Red Bull

2mo ago

Applications are closed

  • Job
    Part-time
    Entry Level
  • Marketing
  • Richmond

Requirements

  • Must have a valid U.S. Driver's License
  • Must be at least 18 years of age
  • Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week
  • Immersed in student life with an understanding of the collegiate landscape and local city including behind-the-scenes activities and hot-spots
  • Connected with a diverse range of influential groups and individuals on campus
  • Affinity for project management, working 'behind the scenes', and winning sales
  • A team player, willing to represent Red Bull with branded outfits, onboard the Red Bull Mini
  • University/College enrollment
  • English; additional languages an advantage
  • Travel 0-10%
  • Permanent

Responsibilities

  • Brand representation:
  • Represent the brand in a premium way through product sampling to consumers and competently answering any questions.
  • Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time.
  • Build a tailored campus plan which engages students and brings the brand to life at the university/college.
  • Create a network and maintain relationships with important local individuals.
  • Promote brand engagement on your social media handles through authentic content.
  • Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers
  • Sales support:
  • Build relationships with local sales account managers and ensure Red Bull is available and visible in accounts, on your campus, and in your area.
  • Collaborate with sales to open new distribution points for Red Bull within your university/college campus and beyond.
  • Bring the brand to life using relevant Red Bull assets to keep Red Bull top of mind in sales accounts.
  • Ensure perfect execution of defined store standards
  • Collaboration and execution:
  • Deliver executional excellence by abiding by brand standards and showing love for the details in all areas of your role.
  • Share ideas and collaborate with the team through regular face-to-face and online interactions.
  • Plan and report your activities through the dedicated online platform promptly and with accuracy.
  • Contribute to developing the business by providing local insights and overall opportunities.

FAQs

What are the responsibilities of a Student Marketeer at University California, Berkeley?

The responsibilities include learning Red Bull's target group, increasing brand image and product understanding on campus, reaching new consumers, exciting university students, increasing sales, managing the Red Bull brand at a student level, direct contact with consumers and customers, answering product-related questions, and working at Red Bull events to provide a memorable brand experience.

Who would a Student Marketeer report to at University California, Berkeley?

A Student Marketeer would report to the local Brand Marketing Specialist at University California, Berkeley.

What are the key qualities required for a Student Marketeer at University California, Berkeley?

Key qualities include flexibility in schedule, ability to collaborate in a creative and inclusive environment, passion for the Red Bull brand, strong communication skills, and a proactive attitude towards reaching new consumers and increasing brand awareness on campus.

How can a Student Marketeer make a positive impact on campus at University California, Berkeley?

A Student Marketeer can make a positive impact by increasing brand image and product understanding, engaging with consumers and customers, exciting university students, increasing sales, and creating memorable brand experiences at Red Bull events on campus.

Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.