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TikTok Shop - Strategy Analyst, Seller

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TikTok

18d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Business, Operations & Strategy
  • London

AI generated summary

  • You should have data-driven project management skills, 4+ years in B2B eCommerce, proficiency in SQL and Tableau, and strong communication abilities to influence stakeholders.
  • You will design and execute growth strategies, analyze merchant data, coordinate with cross-functional teams, monitor metrics, and iterate campaigns to enhance seller performance.

Requirements

  • Minimum Qualifications:
  • Experience in using data to clearly show metric attribution to assist in driving project conceptualisation with autonomy.
  • Excellent communication (both written and verbal), collaboration, execution, and project management skills.
  • Well versed in influencing stakeholders, both internal and external.
  • Quick learner, proactive, and resilient, with the ability to cope well under pressure in a fast paced environment.
  • Experience in managing multiple projects and programs simultaneously.
  • Preferred Qualification:
  • 4+ years experience in a B2B Marketplace or eCommerce environment in a growth focused role.
  • Experience in using SQL, Tableau and other data analytics tools.
  • Experience in presenting to senior stakeholders.

Responsibilities

  • Design, execute and iterate growth strategies and campaigns for merchant incubation, retention, and merchant sales and order growth.
  • Based on an understanding of different seller segments, develop differentiated guidance and marketing strategies.
  • Understand pain points and demands at each stage of merchants' lifecycle, and build a full-funnel growth operation framework.
  • Design incentive policies, plan growth resources, discover growth opportunities through data analysis, merchant research, industry analysis, and competitor analysis. Develop corresponding solutions and plans.
  • Coordinate resources with cross functional teams such as product, data, marketing, algorithm and finance, drive the execution of growth projects.
  • Analyse the results of growth campaigns, develop methods and measure ROI clearly, find opportunities for further iterations.
  • Daily monitor growth metrics, identify trends and draw clear attribution against our OKR metrics and optimise growth directions.

FAQs

What is the primary focus of the TikTok Shop - Strategy Analyst, Seller role?

The primary focus is on designing effective programs and strategies to empower merchants to grow and scale their businesses within the TikTok Shop ecosystem.

What are the key responsibilities of the Strategy Analyst?

Key responsibilities include designing and executing growth strategies, understanding merchant lifecycle pain points, coordinating resources with cross-functional teams, analyzing results of growth campaigns, and monitoring growth metrics.

What qualifications are required for this position?

Minimum qualifications include experience in using data for metric attribution, excellent communication and collaboration skills, the ability to manage multiple projects, and a proactive approach in a fast-paced environment.

What experience is preferred for applicants for this job?

Preferred qualifications include 4+ years of experience in a B2B Marketplace or eCommerce environment in a growth-focused role, proficiency in SQL and data analytics tools, and experience in presenting to senior stakeholders.

What type of work environment does TikTok promote?

TikTok promotes a collaborative and inclusive work environment where employees are valued for their skills, experiences, and diverse perspectives, encouraging creativity and innovation.

How does TikTok define its mission?

TikTok's mission is to inspire creativity and bring joy by providing a platform for authentic self-expression and connection among its global community.

Is there a strong emphasis on data analysis in this role?

Yes, there is a strong emphasis on data analysis, including discovering growth opportunities, measuring ROI, iterating on growth strategies, and monitoring growth metrics.

What qualities are important for success in this position?

Important qualities include the ability to influence stakeholders, resilience, quick learning, proactive behavior, and strong project management skills in a fast-paced environment.

What is the company’s stance on diversity and inclusion?

TikTok is committed to creating an inclusive environment that values diverse voices and experiences, reflecting the many communities it engages with through its platform.

What kind of teams does TikTok encourage?

TikTok encourages diverse, global teams that work together to create value, inspire creativity, and bring joy, embracing challenges and fostering an "Always Day 1" mindset for meaningful breakthroughs.

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.