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User Researcher

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IBM

18d ago

  • Job
    Full-time
    Mid & Senior Level
  • Research & Development
    Design
  • London

AI generated summary

  • You must conduct user research using qualitative/quantitative methods, employ user-centered design, develop user personas, collaborate with teams, and have relevant certifications and strong analytical skills.
  • You will conduct user research, analyze data, create personas and journey maps, collaborate with teams, and evaluate designs to enhance digital experiences across platforms.

Requirements

  • Conduct user research using both qualitative and quantitative methods including interviews, surveys, usability testing, and analytics analysis.
  • Employ user-centered design methodologies to inform design decisions, focusing on empathy, iterative design, and evidence-based practices.
  • Develop and implement strategies to identify and document user needs, pain points, and expectations.
  • Design and maintain user personas, user journey maps, and experience trackers to visualize and communicate user insights effectively.
  • Collaborate with cross-functional teams, including designers, developers, product managers, and stakeholders, to ensure user needs are considered at all stages of the development process.
  • Conduct heuristic evaluations and cognitive walkthroughs to improve interface design and user flow.
  • Stay abreast of emerging trends and best practices in user research and user-centered design.
  • Experience in user research, preferably within the public sector.
  • Proven experience with user-centered design methodologies and their application in a professional setting.
  • Strong analytical skills to interpret research findings and translate them into actionable insights.
  • Excellent communication and presentation skills to effectively share findings with diverse audiences.
  • Proficiency with research tools and techniques such as A/B testing, card sorting, and contextual inquiry.
  • Certified Professional in User Experience by the International Association of UX Professionals (UXPA).
  • Certification in User Research by a reputable organisation.
  • Google Analytics Individual Qualification (GAIQ) certification.

Responsibilities

  • An Experience Consultant specializing in Research is responsible for conducting a range of methodologies to gather customer insights for creating engaging and interactive digital experiences, including web, mobile, and other digital platforms. These techniques may encompass ethnographic research, generative research, quantitative research, workshops, secondary research, surveys, focus groups, social listening, prototyping, usability, and accessibility testing. The role requires interpreting and analysing research data, extracting valuable insights, and applying analytical skills and technical or statistical backgrounds to uncover user needs and behaviours. Ultimately, the Experience Consultant in Research plays a crucial role in shaping brand experiences and communications that resonate with target audiences.
  • Conduct user research using both qualitative and quantitative methods including interviews, surveys, usability testing, and analytics analysis.
  • Employ user-centered design methodologies to inform design decisions, focusing on empathy, iterative design, and evidence-based practices.
  • Develop and implement strategies to identify and document user needs, pain points, and expectations.
  • Design and maintain user personas, user journey maps, and experience trackers to visualize and communicate user insights effectively.
  • Collaborate with cross-functional teams, including designers, developers, product managers, and stakeholders, to ensure user needs are considered at all stages of the development process.
  • Conduct heuristic evaluations and cognitive walkthroughs to improve interface design and user flow.
  • Stay abreast of emerging trends and best practices in user research and user-centered design.

FAQs

What is the primary responsibility of a User Researcher at IBM CIC?

The primary responsibility of a User Researcher is to conduct a range of methodologies to gather customer insights for creating engaging and interactive digital experiences, which includes utilizing both qualitative and quantitative research methods.

What types of methodologies will I use in this role?

You will employ methods such as ethnographic research, generative research, quantitative research, surveys, focus groups, usability testing, and social listening among others.

What kind of educational background is preferred for this role?

A Bachelor's Degree is preferred for the User Researcher position.

Is experience in user research required?

Yes, experience in user research, preferably within the public sector, is required for this position.

What skills are necessary for a User Researcher at IBM CIC?

Necessary skills include strong analytical abilities, excellent communication and presentation skills, and proficiency with research tools and techniques like A/B testing and card sorting.

Will I be collaborating with other teams?

Yes, you will collaborate with cross-functional teams, including designers, developers, product managers, and stakeholders to ensure user needs are integrated at all stages of the development process.

What opportunities for career growth does IBM CIC offer?

IBM CIC offers regular and frequent promotion opportunities, training programs, mentoring, coaching, and a culture that actively encourages ideas for growth and innovation.

Does this role require certification in user experience or research?

While not mandatory, preferred certifications include a Certified Professional in User Experience and a certification in User Research from a reputable organization.

What kind of benefits and work-life balance options are provided?

IBM CIC provides a range of benefits including 25 days holiday, flexible working approaches, sabbatical programs, and support for work-life balance through parental leave and other policies.

Is there a focus on diversity and inclusion at IBM CIC?

Yes, diversity and inclusion are considered essential components of the culture at IBM CIC, supported by policies, processes, and employee champion teams.

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Mission & Purpose

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