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Vice President, Global Demand Marketing



5d ago

  • Job
    Senior (5-8 years) - Expert / Leadership (9+ years)
  • Marketing
  • $308K - $370K
  • San Francisco

AI generated summary

  • You need 10+ years in demand gen, strong leadership skills, proven results with sales, ABM experience, digital marketing expertise, and excellent communication abilities.
  • You will develop and execute demand marketing strategies, collaborate with sales teams, lead global campaigns, and ensure high-quality programs to drive pipeline growth and increase brand awareness.


  • Bachelor’s degree from an accredited university
  • Minimum 10+ years of experience in demand generation, field marketing, partner marketing, and/or campaigns marketing and a minimum of 5 years’ experience in a similar senior role
  • Proven track record of managing and mentoring a team of senior marketing leaders
  • Proven track record of working with sales leaders to build and consistently deliver results against agreed targets
  • Inbound and outbound marketing strategy/execution experience and a deep understanding of digital marketing best practices
  • Has excellent experience of driving, managing and executing marketing activities with channel partners
  • Proven track record of running successful Account Based Marketing programs
  • Proficient with gathering analytics and understanding data and insights
  • People management, including the ability to build a new team and work with diverse skill sets
  • Ability to navigate culture and politics across multiple functions
  • Ability to translate business objectives into a clear marketing action plan
  • Ability to translate business objectives in to marketing goals and measurements
  • Strong communication skills and ability to present to senior stakeholders and adapt to audience needs


  • Develop and execute demand marketing strategies to drive pipeline growth, support sales objectives and increase brand awareness.
  • Drive accountability throughout your teams in exceeding our quarterly pipeline generation targets.
  • Collaborate with the global strategic, enterprise and commercial sales teams to identify and prioritize key markets and accounts, develop targeted marketing programs and support account-based marketing initiatives.
  • Create a strategy for delivering impactful global campaigns.
  • Lead the marketing pods - a triad of marketing leaders including field marketing, field solutions marketing and campaigns marketing - to deliver our pipeline targets. Provide cross-functional leadership in collaboration with sales development, customer success and marketing teams across the digital, content, product and partner functions to deliver fully integrated marketing plans.
  • Deliver high-quality programs that matter and establish fantastic relationships with prospects while creating lasting relationships with customers.
  • Work with Marketing Operations to analyze, optimize and report on results data.


What is the main responsibility of the Vice President, Global Demand Marketing?

The VP, Global Demand Marketing is responsible for driving the global demand marketing strategy and overseeing interactions to drive pipeline across all business regions, segments, and industries.

What teams does the VP, Global Demand Marketing lead?

The VP, Global Demand Marketing leads the field marketing, partner marketing, global campaign and programs, and account based marketing (ABM) teams.

What role does the VP, Global Demand Marketing play in the broader marketing team?

The VP, Global Demand Marketing serves as the voice of the global go-to-market teams to the broader marketing team.

The World's Identity Company

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Mission & Purpose

Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 10,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.


  • Healthcare

  • Sick pay insurance

  • Pension scheme

  • Dental