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VP, DSP Partnerships



20d ago

  • Job
    Expert Level
  • Sales & Business Development
  • $338.3K - $390K
  • New York City

AI generated summary

  • You need 12+ years in ad tech partnerships, 7+ in programmatic DSPs, proven success in managing partnerships, deep knowledge of programmatic ecosystem, strong communication skills, data-driven mindset, leadership ability, and a consultative approach. Curiosity and creativity are key.
  • You will lead and manage key DSP partnerships, negotiate deals, develop strategic plans, mentor a team, analyze trends, and collaborate with internal teams to drive revenue growth.


  • 12+ years of experience in partnership management within the advertising technology industry.
  • 7+ years of Programmatic experience working with Demand Side Platforms, Supply Side Platforms, exchanges, or other related technology.
  • Proven track record of successfully building and managing high-impact partnerships with DSPs.
  • Deep understanding of the programmatic advertising ecosystem and DSP technology.
  • Strong negotiation and relationship-building skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Data-driven and analytical mindset with a focus on achieving measurable results.
  • Ability to lead and motivate a team, fostering a collaborative and high-performing environment.
  • Consultative approach to relationship-building with a drive towards results.
  • A forward-thinking and curious mind that leverages creative problem-solving skills to uncover and develop new ideas and revenue opportunities for the organization.
  • Experience and understanding of programmatic digital advertising: display, CTV, audio and video advertising buying.
  • Bachelor's degree required, MBA preferred.


  • Relationship Management:
  • Build and manage strong relationships with key DSP decision-makers, fostering long-term, mutually beneficial partnerships.
  • Negotiate and secure strategic partnerships with leading DSPs, maximizing revenue opportunities.
  • Identify and close strategic up-selling opportunities by understanding core client business needs. Lead team to build Accounts plans, measure Share of Wallet, run QBRs, and uplevel senior connections to develop strategic opportunities
  • Develop and execute collaborative Partner Business Plans that highlight Triplelift value proposition and innovative offering, establishing monthly/quarterly business reviews to achieve mutual objectives.
  • Team Leadership:
  • Lead and mentor a team of DSP business managers, fostering a collaborative and high-performing environment.
  • Oversee the Engagement team dedicated to fostering a healthy marketplace with each DSP.
  • Own team revenue numbers and reporting, Set annual, quarterly, and short-term goals and performance metrics aligned with corporate objectives.
  • Analyze trends and leverage insights to ensure goals are met. Escalate needs to relevant internal stakeholders
  • Ensure the team maintains a deep understanding of the Programmatic landscape and emerging trends.
  • Work closely with product, marketing, and sales teams to craft GTM strategies for our new offerings to DSPs.


What are the main responsibilities of the VP, DSP Partnerships role?

The main responsibilities include building and managing strong relationships with key DSP decision-makers, negotiating and securing strategic partnerships with leading DSPs, identifying and closing up-selling opportunities, developing and executing Partner Business Plans, leading and mentoring a team of DSP business managers, overseeing the Engagement team, setting revenue goals and metrics, staying updated on programmatic trends, and crafting GTM strategies for new offerings.

What qualifications are required for the VP, DSP Partnerships position?

Qualifications include 12+ years of partnership management experience in the advertising technology industry, 7+ years of Programmatic experience with DSPs, a track record of successful partnership management, deep understanding of the programmatic advertising ecosystem, strong negotiation and relationship-building skills, excellent communication and interpersonal skills, data-driven and analytical mindset, ability to lead and motivate a team, consultative approach to relationship-building, creativity in problem-solving, experience in programmatic digital advertising, and a Bachelor's degree (MBA preferred).

Who does the VP, DSP Partnerships report to?

The VP, DSP Partnerships reports into the SVP of Business Development.

Where is the VP, DSP Partnerships position based?

The position is based in the New York City office.

What are some key skills needed for the VP, DSP Partnerships role?

Key skills include relationship management, negotiation, strategic planning, team leadership, communication, analytical thinking, problem-solving, programmatic advertising expertise, and creative thinking.

How does the VP, DSP Partnerships contribute to revenue growth?

The VP, DSP Partnerships drives significant revenue growth through building and managing strategic partnerships with Demand-Side Platforms, securing new partnerships, identifying up-selling opportunities, and developing Partner Business Plans to achieve mutual objectives and maximize revenue opportunities.

TripleLift is the technology company that is reinventing ad placement one medium at a time.

Marketing & Advertising
Founded Year

Mission & Purpose

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021.

Culture & Values

  • Win As A Team

    We are a diverse team who like the people they work with and strive to make everyone around them better. This means being positive, compassionate, accountable, and supportive to each other. We create equitable opportunities for our teammates to thrive and win together.

  • Embrace and Drive Change

    We operate in a dynamic and competitive ecosystem that requires continuous innovation. TripleLifters are comfortable with uncertainty. We listen to our customers, move quickly, question convention and embrace change.

  • Learn and Grow

    We are committed to self-improvement at all times. TripleLifters seek feedback and take extra steps to learn about our craft, customers, and industry. With continuous learning, we grow together as a team and as individuals.

  • Operate with a Founder's Mentality

    Like our founders, we step up whenever there's an opportunity. When we see an issue, we take initiative. This means improving what we touch by proposing solutions and seizing opportunities.

  • Own Your Piece, Know The Puzzle

    We deliver excellence in our individual areas of expertise while understanding how that work drives our overall success. Knowing 'the whole is greater than the sum of its parts' drives maximum output for everyone.