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VP, Ecomm & Social Creative

  • Job
    Full-time
    Expert Level
  • Marketing
  • $250K - $275K
  • New York City
  • Quick Apply

AI generated summary

  • You need 10+ years in Ecommerce & Social Creative, leadership skills, strategic thinking, proficiency in design tools, proven track record, strong communication, and a passion for brand building. Previous luxury brand experience required. Work in NY in a hybrid mode.
  • You will strategize, lead, and execute digital design for Ecomm & Social channels at David Yurman. Manage creative team, oversee site updates, digital advertising, and social campaigns to drive brand awareness and engagement.

Requirements

  • Tenure: 10+ years of experience in Ecommerce and Social Channel management, creative direction and execution with a proven track record of success in a luxury jewelry or high-end fashion or beauty brand.
  • Education: Bachelor's degree in marketing, communications, Ecommerce and UX design, or related field; advanced degree preferred.
  • Strong leadership and team management skills, with the ability to inspire and motivate others.
  • Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies effectively.
  • Strategic thinker with a deep understanding of consumer behavior, market trends, and industry best practices.
  • Creative vision and ability to think outside the box, with a passion for storytelling and brand building.
  • Proficiency in Figma, Adobe Creative Suite, Keynote, PowerPoint, Ms Office, Frame.io and other relevant design software/tools.
  • Proven track record of developing and running successful social and Ecommerce channels.
  • Strong leadership and team management skills.
  • Strategic thinking and problem-solving skills.
  • Deep understanding of market trends and consumer behavior.
  • Ability to effectively manage budgets and resources.
  • Experience working with cross-functional teams.
  • Creative vision and the ability to translate it into actionable plans.
  • Knowledge of design principles, marketing concepts, and advertising techniques.
  • Location: New York, NY
  • Working Mode: Hybrid

Responsibilities

  • Strategy, Conceptualization, Execution:
  • Develop and implement a cohesive digital strategy that aligns with the company's overall goals and objectives.
  • Leads and supervises the creative team in the conceptualization and execution of digital design direction for E-comm., Digital Advertising, and Social Media creative channels.
  • Site: DavidYurman.com, wholesale accounts and digital advertising in close partnership with Ecommerce Marketing team and Sr. Creative Director.
  • Social: organic handles (2) and paid advertising assets (note: develop content ideas and creative strategy for all social media channels in partnership with Social Media Marketing team and Sr. Creative Director.
  • Focus on delivering:
  • Seasonal Campaigns
  • High Traffic Moment Campaigns (e.g., Mother’s Day, Holiday etc.)
  • Refreshes (e.g., always on programming, site experiencers/enhancements)
  • Site:
  • Lead and direct seasonal, HTM, refresh updates (detailed above) with site concept to wireframe/UX, design and layout, including appropriate distribution channels and platforms. Create intuitive and engaging design that follows best in class UX/UI and practices to execute a world-class multi-channel experience that delivers on key KPI’s.
  • Digital Advertising:
  • In collaboration with Media team, oversee digital creative concepts, layouts and design to maximize media placement and brand awareness and ROI.
  • Cross-Functional Collaboration:
  • In collaboration with Social Marketing team, oversee social creative concepts, layouts and design to maximize social engagement, following and brand awareness.
  • In partnership with the Senior Creative Director; concept and Art Direct relevant digital shoots for site, social an digital advertising
  • Partner with Content Studio to optimize e-commerce guidelines and PDP enhancements.
  • Oversee projects from concept development through delivery in collaboration with e-commerce, merchandising, marketing and copy departments to ensure cohesive 360 seasonal execution whilst maintaining creative integrity.
  • Partner with the offline creative team under the leadership of the Senior Creative Director to ensure cohesive seasonal narratives and expression across all creative touch points of the brand.
  • Management & Communication:
  • Managing digital design team daily workflows and partner with Project Managers to ensure timely execution of projects.
  • Employ resourceful, creative thinking and an ability to anticipate business needs with the expectation to work 6+ months in advance of site deployment.
  • Trend Identification:
  • Identify gaps in current programming and initiatives and offer recommendations on new content.
  • Technology and Tools Management:
  • Remain current on competitor activity and emerging trends in digital advertising, branded entertainment and technology, to bring consistently fresh thinking and “state of the art” innovations.
  • Brand Creativity:
  • Ensure brand consistency and integrity across all touch points, maintaining high standards of quality and creativity.
  • Manage and mentor the creative team, fostering a culture of innovation, collaboration, and excellence.

FAQs

What is the main focus of the VP, Ecomm & Social Creative role at David Yurman?

The main focus of the VP, Ecomm & Social Creative role at David Yurman is to oversee and lead the Ecomm Creative and Social Creative teams in developing DY.com, digital conversion campaigns, and social campaigns and assets. The role involves developing DY.com, conversion ad campaigns, digital asset creation, and executing social campaigns across the brand's social channels.

Discover the artistry and inspiration of America’s preeminent jewelry designer.

Fashion & Arts
Industry
1001-5000
Employees
1980
Founded Year